2025 was a year of contradictions.  While online innovations multiplied faster than ever, there was an undeniable pull in the opposite direction. As efficiency and automation became part of our digital routines, the desire to slow down in real life grew. Simply put: tech is speeding everything up while culture is trying to slow down. …

As a digital marketer, sometimes it feels like Black Friday season matters even more for us than actual shoppers. While brands spend weeks refining strategy, creative, and targeting, consumers are simply browsing their feeds for the deals that resonate the most. Each year, we find ourselves asking the same questions: how do we position ourselves…

You feel like your ads are killing it. Audience targeting is spot on, compelling offers, and a high link CTR, but when people get to the site, they don’t convert. That’s where many great campaigns fall short. The landing page, the destination page that ad clickers are sent to, is often the most overlooked part…

A Social Hour & Social Hour – Speaker Recap At our social media seminar last month, Gavin Longthorne, Strategy Lead at AdShark, spoke about how to make Meta Ads work for your business and gave us 3 levers to have success advertising on Meta. If you missed it, don’t worry—I’ll recap his slides below! How…

A Social Hour & Social Hour – Speaker Recap At our social media seminar last week, Whitney Jensen, Director of Marketing at AdShark spoke about creative strategy, sparking new ideas and conversations. If you missed it, don’t worry—I’ll recap her slides below! Why Most Social Ads Fail Are you running social ads, and you just…

I’m so happy to be writing another welcome blog for a new team member whom we welcomed last week! Meet Ellie Johnson, a new digital creative on the AdShark team! She’s a Concordia grad with a passion for creativity and design, and she’s excited to dive into the world of digital advertising. She is officially…

A Social Hour – Speaker Recap At our social media seminar last week, our own Kenna Krchnavy took the stage to talk about influencer marketing, sparking new ideas and conversations. If you missed it, don’t worry—I’ll recap her slides below! What Is Influencer Marketing, Anyway? Influencer marketing is defined as “..a form of social media…

It’s official: AdShark has landed on the 2025 Inc. 5000 list of the Fastest Growing Private Companies in America. It is AdShark’s third time landing on the Inc. 5000 list in the past 6 years (AdShark made the list in 2020 at #1179 and 2021 at #2007). In 2025, AdShark was listed as No. 4609.…

I always look forward to writing these blogs, because it means we hired another awesome person to our team! I’m so excited to introduce Greta Hobbs, our new digital strategist! She’s officially been at AdShark for a week and has been an amazing addition to the team. Between her digital marketing knowledge and her sweet…

We’ve all seen it: the dreaded ‘creative fatigue’ signal in Meta Ads Manager. Before understanding what it means, it can be anxiety-inducing to look at. What’s wrong with my ad creative? Is my performance tanking? How do I fix this? When a creative fatigue alert shows up next to one of your ads, it can…