Blog Category
198 articles about digital marketing from the AdShark team.
Everything we've written about digital marketing.
Most conversations about Performance Max miss the point. TL;DR PMax doesn't have a performance problem—it has a configuration problem. Pick a conversion goal that reflects real…
Meta's Andromeda Algorithm & What It Means for Creative Strategy The algorithm was always using creative as a signal. Now it's doing it at a scale most ad accounts aren't built…
2025 was a year of contradictions. While online innovations multiplied faster than ever, there was an undeniable pull in the opposite direction. As efficiency and automation…
We have another shark in the water... I'm thrilled to announce our newest digital marketing intern at AdShark - Kseniia Gaidamukha! Her bright personality and marketing experience…
You’re running Google Ads, and you notice you’re getting clicks, but conversions are lagging. The issue may not be your ad, but your landing page. A high-converting landing page…
Digital ads have taken the world by storm, and there’s a new wave of video content that’s changing how we go about advertising. Whether you’re scrolling on social media, watching…
Are you unimpressed by your Google ad results? I hate to be the bearer of bad news, but Google Ads take time, elbow grease, and a sound strategy to work effectively. Not sure…
No matter the platform or the ad, you should be A/B testing your digital ads to see what objective works the best. If you’re new to the concept of A/B testing, let me introduce…
If you’re running meta ads , you’re probably aware that they push hard for you to use the new AI automations that can help guide you when creating new campaigns. Although these…
Last week was a wild ride here at AdShark. AdShark week was extremely successful, and there was no shortage of fun and activities. We got out in the community, gave away amazing…
Looking to track offline sales from Facebook or Instagram? If you’re running Meta ads , you probably notice a limit on the conversions you can track. But did you know you can…
Soft pastels, fresh flowers and a magical bunny who leaves baskets full of goodies can only mean one thing: it’s springtime. We’re hopping into Easter in this week’s blog with a…
In 2013, our agency began selling digital ads , and quickly realized that ads alone would not be enough. The web page that you send ads to is vitally important to nurturing a…
With the rise of TikTok, Instagram Reels, and YouTube Shorts, it’s clear which way the industry is trending: shorter. Short-form video is king in 2024, and part of the reason is…
My fellow social media managers likely remember the days of #putting #hashtags #in #every #bit #of #contentmarketing when they first started posting. Nowadays, brands and…
Linus Pauling once said, “the best way to have a good idea is to have a lot of ideas.” Yeah, I guess . But as advertisers, we’d rather have a lot of good ideas. And that begins…
As the holiday season approaches, so does the opportunity for your business to tap into social media advertising to grow your sales! If you’re a beginner navigating the digital…
Halloween was my favorite holiday growing up. An entire day devoted to dressing up, getting candy, and watching scary movies? Always did the trick. And treat. As we age and start…
It’s a question I’ve received from hundreds of business owners. Which social media platforms should my business be on? The only question I hear even more regularly is the one that…
You’ve decided it’s time to digitize your marketing efforts: great! Now, while building out your budget, you’re stuck with the impossibly difficult task of deciding should I hire…
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a perfect world, and your business likely isn’t ready to jump in with that big…
This January, we hosted our first ever re:Commerce event - which was a free, virtual event for marketers and eCommerce enthusiasts. This event focused on ways that you can grow…
In an era of rapid technological advancements, businesses are continually seeking innovative ways to streamline their operations and boost productivity. One such innovation is the…
Running your company’s digital marketing efforts is no small task. With the growing complexities of advertising channels, the decline of organic reach, and the battle to find…
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising…
Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer…
Advertising’s history can be traced back to political campaign displays found in the ruins of Pompeii and Arabia. For hundreds of centuries, advertising has evolved to resonate…
This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to…
Agencies and in-house marketing departments alike are in search of good digital marketers to help grow their business. But whether you’re a recruiter or a prospective candidate,…
2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are…
On January 26th, Team AdShark will be hosting our first ever virtual event, called re:Commerce: How to Acquire New Customers . The event is intended for eCommerce marketers, store…
So, your boss told you it’s time for a new website. Great. The last time your company updated its website was over 10 years ago, and there’s virtually no playbook to follow nor…
In many circles, the week between Christmas and New Years is known as “dead week.” For strategic marketers, however, this can be one of the most lively weeks of the year. 40 hours…
After a week of blizzarding outside of our office, it’s finally starting to feel like the holidays. In honor of the season, we wanted to devote this week’s blog to some of the…
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022 . In this blog we predicted a variety of happenings including: The growing influence of…
Until I worked in a role involving digital marketing, I knew little-to-nothing about digital marketing. With the ever changing nature of PPC, social media advertising, SEO, and…
For digital marketers like us, it’s the most wonderful time of the year! Websites glisten and customers listen to hear the sales bells ringing through their digital marketing…
If a tree falls in the forest but nobody is there to hear it, did it really fall? I’m not sure - but I am sure that if prospective customers get to your website but they don’t…
In our world, we write two types of content: (a) web content that performs well with search engines, and (b) ad content that inspires individuals to click. What I love the most…
It was almost two years ago that I started being served ads to sign up for early access to Hulu’s Ad Manager. Last week, our agency received the email we had been waiting for: we…
Ah, the joys of agency vetting. As the lone business development person at a growing digital marketing agency , I’ve been through many rounds of questioning from in-house…
Everybody wants help with SEO . Or at least, everybody thinks they do. The reality is that most people who are relatively new to the digital marketing world refer to anything…
Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising ,…
The political season is upon us again. Between local, state, and national elections that will be taking place this Fall, there are a multitude of candidates vying for your vote;…
‘Tis the season of the stars, stripes, and digital ad swipes. For many of us, the Fourth of July signifies a time to appreciate our freedom and enjoy some relaxation. For some…
Bing Crosby, Bing Bong, and Bing Places. One was a multimedia star, one was a TikTok phenomenon in 2021, and one helps your business grow. Though we appreciate all of the bings…
Planning an event is tiresome. Between coordinating with vendors, staging decisions, and other logistical challenges, it’s common for things to slip through the cracks. No wonder…
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s…
This blog is going to be about blogs. To make it even more meta, we may talk about Meta, a place for you to share your blogs. If you feel like your blog is getting a little blah ,…
Ah, the dreaded spring cleaning. Growing up in the midwest, April meant power-washing window screens, bleaching floors, and dusting shelves. As a digital marketer, a new need for…
I started a Snapchat account in 2012 and was convinced that it would only last a month. The concept was unique. Sending pictures that would be automatically deleted after 10…
I used to think I was a better digital marketer than I was. You only know what you know, right? For me, I knew organic content. My first marketing experience came as a 20-year-old…
It’s a Monday at 11 am and I’ve received 25 emails since my day started. Of that number, 8 (a little less than a third) have been from email newsletters. A few of these…
On Thursday, our community will be taking part in a statewide fundraising campaign called Giving Hearts Day . Giving Hearts Day is an annual event that has raised over $112…
In 2015, I graduated from college and moved into an apartment. For the first time in my life, I didn’t have mom’s cooking or cafeteria food to rely upon for sustenance. Though my…
In August of 2020, our total social media footprint included 2,600 followers and 1,500 weekly impressions. Sixteen months later, our social footprint includes 5,200 followers and…
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts.…
I was talking with a friend recently who is contemplating leaving her job to devote more time and energy to her passion work . Her story is far from unique in today’s workforce.…
The holiday season represents a large opportunity for businesses to gain new customers and increase their sales. That’s why it’s no surprise we’re inundated with an influx of…
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a…
In the past month, an estimated 16,600,000 searches for “food near me” took place. But enough about my browsing history during meal time (sorry - I couldn’t resist). All jokes…
Growing up, family movie nights typically lasted 5 hours. The first three hours were spent researching and debating what to watch, and the final two were spent watching the film.…
My experience with Black Friday dates back to my first year working as a cashier at Target. I was 16 years old, had been hired just a month prior, and was completely and utterly…
Spotify was launched in 2006 by Swedish business partners Daniel Ek and Martin Lorentzon. Though it’s only been available in the United States since July 2011, Spotify has become…
“Which TV series have you been watching lately ?” This question has been breaking the ice at family gatherings, corporate retreats, and class reunions for the past several years…
You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but…
When I first got into digital marketing , optimizing my websites with search engines in mind took over my life. I tried to manage the size of my header images so as not to impact…
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent . The excitement of company growth and opening a…
2020 had been one of the most challenging years imaginable for many small business owners. States ramped up lockdown procedures, restaurants turned to DoorDash and Uber Eats, and…
I almost found a way to make the title of this blog completely alliterative. Shame. Clearly we work hard here on our titles, and you should too. In the world of SEO, there’s an…
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about…
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can…
Alexa, start writing blog. The inception of voice-controlled devices seems like a new technology, but in reality, machines have been listening to us for almost 70 years. In 1952,…
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general…
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social…
I’m not sure it would have been possible to script up a more challenging year for businesses in the health & wellness industry. A global pandemic has thrown a wrench into…
A friend of mine, who hates when I use his real name in articles, is a musical artist. Jeff (as we’ll call him) has been making music since his late teen years and began to amass…
There are about 17,000 new car dealerships in America right now, and every single one of them is vying for more customers in a heavily-saturated market. As improvements to vehicle…
For many years, small businesses have relied on traditional marketing tactics to grow their businesses and build awareness within their communities. People are questioning whether…
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find…
Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers . And while it's…
There are a lot of internet marketing agencies out there, some better than others. No one wants to spend their precious marketing dollars only to see poor or no results. Here are…
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their…
Marketing isn't a one-off attempt. You can't feasibly expect to target an audience once and land them every time. That's why Facebook remarketing works so well, especially for…
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid…
![Get More Customers With Google My Business [A Local Search Guide]](https://cdn.sanity.io/images/e2elis1t/production/46d554f6d8a5fb8f819d64788d60bf247094418c-1200x628.png?rect=129,0,942,628&w=600&h=400)
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My…
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few tactics…
Despite Facebook’s loss of users during the past few years, it’s still the number one social media channel that sees 76% of its users access it daily . And because Facebook page…
During this unprecedented time, everyone is having to find new ways of connecting, building relationships and even finding necessities. And business owners are now having to…
![Ecommerce SEO: How To Grow Organic Traffic [SEO Checklist]](https://cdn.sanity.io/images/e2elis1t/production/6f6eef9dd9a2d5851fbcb136b1c0f2a48a758dbc-1200x628.png?rect=129,0,942,628&w=600&h=400)
Whether you already have an ecommerce store live and are looking for ways to improve it or your about to launch a new site and want to ensure you’re doing it the right way, you’ve…
E-commerce stores have a lot of options when it comes to marketing their products. So why do many still rely on email marketing? Put simply—it works. Email delivers a strong…
BigCommerce websites need to stay ahead of their competition to stand out and cut through the noise. Experts are predicting that e-commerce retail purchases will rise from 14.1%…
Contrary to popular belief, marketing to Baby Boomers doesn’t only include sending direct mail pieces and advertising on Fox news. And understanding that generational marketing is…
Many brands in the past have ignored marketing to Gen X simply due to the fact that they are sandwiched between two large generations—the Boomers and Millennials . The issue with…
Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to…
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a…
Do you know what products Google is featuring for generic searches in your shopping campaigns ? We ran into an issue with generic searches for our client and after minor tweaks to…
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on…
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks . So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if you’re…
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year . This compared…
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.…
![How To Set Up Google Customer Reviews In Shopify [No App Required]](https://cdn.sanity.io/images/e2elis1t/production/33fe6a6f328ffbaa8bc1c37615bd8f20e05c5cb6-1200x628.png?rect=129,0,942,628&w=600&h=400)
Ok, we all know how important online reviews are for consumers. Personally, it doesn’t matter if I’m buying an everyday purchase, like a coffee cup, or a large purchase like…
What's in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying…
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to jump…
It's Friday the 13th. Is anyone else locking their doors and hiding under the covers today? Asking for a friend…. Adding a Harvest Moon to an already spooky night means we should…
A roundup of this week’s digital marketing news. Today we highlight 6 articles Google Showing Competitor Ads on Local Business profiles Hackers gaining access to WordPress sites…
If there is one thing everyone can agree on it’s this: Bacon is the sweet meat. But seriously, we can all agree marketing is constantly changing and evolving. So are expectations.…
Facebook Dynamic Product Ads • Facebook Pixel • Facebook Feed • Abandoned Cart Ads • BigCommerce BigCommerce has a built-in integration for the Facebook pixel but unfortunately…
A roundup of this week's digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To…
A Roundup of this week's digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta…
Fads come and go. In 2002 you were probably using a Sidekick and friending Tom on Myspace. But today, millions of people literally have the internet in the palm of their hand. If…
If you’re seriously asking yourself this, the answer is probably hurting. A website is like a second storefront. For many businesses that exist solely online, it’s absolutely…
There are more than 3 billion active users on social media and 11 new social profiles created every second . Facebook still dominates with more than 2 billion active monthly…
Did you know that there are more than 7,000 choices for marketing technology today? If you haven’t been living under a rock, then you’ve likely seen Scott Brinker’s marketing…
We keep growing! We recently added another new member to our team. Eric Davison is our newest Digital Marketing Intern. He’s from West Fargo, North Dakota and recently graduated…
Please welcome Kelsey Schmaltz to the AdShark team. She recently graduated from Minnesota State University Moorhead (#DragonPride) with a B.F.A in Graphic Design and a Minor in…
If you listen closely you’re bound to hear a peculiar sound. That’s the sound of graphic designers and agency creatives gasping across the globe after Google Ads announced its…
Using Facebook and Instagram advertising is an easy and effective way to reach new audiences. Through dynamic ads you can provide highly relevant content and allow users to shop…
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital…
We're happy to announce that Sarah Lardy will be the latest addition to the AdShark team as Digital Creative Designer. She's originally from Bismarck, ND, but has moved around…
There's another new member of the AdShark team! Austen Wageman has joined us as our newest Digital Marketing Intern. He's originally from Bismarck, ND but has lived all over.…
Facebook recently launched a new feature to allow eCommerce companies to update their product catalog using the Facebook pixel. While this can be super useful it’s important to be…
How We Got Here Today AdShark is officially 5 years old! We're taking a look back at some of our company history and how AdShark got to where it is today. It all started with a…
Interested in learning about how to effectively add emojis to your Facebook ads? Read on to learn some tips on how to use them, when and when not to use them. Remember when the…
Before we dive into the deep sea of traditional vs digital advertising methods, let’s make something clear. Yes, we’re a digital marketing company and inherently have a bias…
The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion…
Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital…
Chris Jensen cut his marketing teeth at Swanson Health Products and has been in digital marketing for 10 years. A Moorhead native, Chris received his Hospital…
With a degree in Business Management from Rasmussen College, Ryan Aldrich comes to us with 10 years of experience in the e-commerce industry. He was born in Breckenridge, MN, but…
We are making more room in our tank as we welcome another shark. Emma Johnson is our new digital creative intern. She's originally from Fargo, ND, and received her AAS in Graphic…
We are welcoming a new shark to our team! Eric Anderson is our new digital content intern. He's originally from Fargo, ND, and is working toward his Advertising degree with a…
When it comes to digital advertising, there are plenty of options to choose from. Deciding the correct platform for you or your client’s business is extremely important. Each…
In my previous blog titled "AdWords Bidding Strategies – What Your Competitors May Not Know," we covered bidding strategy and the key role it plays in your Ad Rank in Google…
The impact of voice search on SEO is becoming more real as voice search is steadily growing in the search market. Discover how voice search is changing SEO strategy and how it…
Happy National Entrepreneurs Day! In honor of this celebratory date, we've created an infographic of the history of AdShark Marketing. This past August our business turned four…
What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google. It gives…
Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to…
In the service industry, your lifeblood is your clients. Ideally, you want your clients and potential clients to view you as a trusted partner or an extension of their business…
Say goodbye to Facebook organic reach and hello to permanent paid reach? Facebook is currently testing its BIGGEST potential algorithm change to date. In honor of Halloween, we…
Google ad extensions are AdWords features that allow you to add relevant information, links, and conversion points to your advertisements. Ad extensions can easily be dismissed as…
When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted…
Many companies often find it frustrating to measure their social media marketing ROI because of the ambiguity it brings, changes in algorithms, and the implementation of new…
AdShark Marketing is growing, and we are excited to have another shark join our team! We welcome Julia Kensok, our newest digital creative intern. She's originally from Casselton,…
Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You…
When Google releases an update to their search algorithm it impacts search engine optimization (SEO) strategies that impacts everyone and keeps the SEO community, along with…
Are you a fan of the hit TV show, Shark Tank ? All of us at AdShark Marketing are. In honor of Discover Channel's annual Shark Week, we're sharing our favorite Shark Tank…
What is Google AMP? In April 2016, Google launched Accelerated Mobile Pages or “AMP” that is intended to increase the speed time for loading mobile pages based on a new language…
Online reviews can be incredibly important especially when it comes to Google reviews. Not only get more positive reviews impact local SEO but it also acts as a positive social…
In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we'll look at the many options as well as the…
Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results.…
Did you recently notice a change in your rankings of the local search results for your business or company? If so, you were not alone, as everyone was affected by the latest major…
Whether you are running an e-commerce store or are a lead-based business, Google AdWords is a useful tool that allows you to reach potential customers who are actively searching…
As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites…
Display advertising plays a major role in the world of digital marketing. Through Google alone, there are more than 2 million websites that participate in displaying ads to…
Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing. In this post we’ll take a look at some of…
When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google…
Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy…
Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through…
Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…
A well designed and easy to use website is critical if you are seeking to create conversions with your customers. Many times designers are faced with the challenge of creating a…
After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed…
What's the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of…
Whether SEOs and website owners will benefit from the upcoming Penguin 4.0 update really depends on the type of link building techniques they’ve used! In other words, those who do…
Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account for but is,…
This past week Adshark Marketing had the opportunity to work with the Midwest Mobile Summit as a bronze sponsor. I had the chance to attend the two-day summit and learned a great…
When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while…
Fundamental to any solid marketing strategy is understanding your customer base. In the world of analytics, this essentially boils down to the conclusions you can draw from the…
I work for a digital marketing agency that specializes in SEM, SEO, and paid social. We are an agency that is growing fast and churning out a lot of success stories, but growth…
If you haven't realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers. There are various ways to incorporate remarketing…
Businesses have less than 30 days until the bomb termed "Mobilegeddon" drops onto search results. That's not just hyperbole —it will be the biggest algorithm update Google has…
Digital marketing consists of a variety of services, including search engine marketing (SEM), search engine optimization (SEO), display ads, content networks, mobile app…
Have you ever wished your ads could more accurately target users' exact search queries? Are you looking to sell dozens or hundreds of products but realize how impractical it would…
Big sales for big spenders The day of love is over, and about a week later we are starting to see some of the results of Valentine’s Day spending trends. The good news for…
How does a marketing agency create an online marketing strategy? Where does one begin? With all of the different platforms like Adroll, Twitter, Adwords, Facebook, and Youtube,…
Mobile bid modifiers are one of the many advertising options in search advertising platforms such as Google Adwords and Bing Ads. With the rise of mobile search, mobile bid…
Now that the holidays have ended, savvy marketers are looking to the new year to see what the marketing trends will be, including the trends in paid social advertising.…
Generating positive online reviews is a task most business owners believe is out of their control. I'm here to say it IS in your control. It takes a little hard work and a…
Facebook offer Claims allows businesses to create an offer that can be claimed on Facebook and used in physical stores, online stores or both. These offers show when they expire,…
Google AdWords is one of the best platforms for inbound marketing. Google is the world's largest search engine in terms of traffic. When someone is searching for products or…
Do you know what your competitors are doing online? Would you like to find out? By using a competitive research tool, SEMrush , we can see what our clients' competitors are doing…
I thought it would be useful to point out an example of the importance of technical SEO , especially when migrating to a new website or platform. It's common to rush a new website…
Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user's search query. The user's search query must be a match for one of the keywords you're…
It's officially our one-year anniversary here at AdShark Marketing. It's been a fun and exciting last 12 months. What Have We Accomplished in the Last 12 Months? That's a good…
How do you measure the quality of a Facebook fan? When it comes to Facebook fans, quality beats quantity every time. Most businesses' strategy for Facebook fans is "more fans +…
Facebook and Twitter haven't just made it easier to connect, they've made it easier to recruit qualified people for your business. Facebook and Twitters advanced targeting options…
Growth of your mobile app isn’t only influenced by having a great product, but also by marketing and growing your user base. In this article, we’ll be discussing the basics of…
Mark Zuckerberg has created an advertising platform that is the most targeted in the world, the type of targeting that advertisers could only dream about before Facebook. How Does…
Most business leaders don't understand the connection between ROI and social media, which is too bad because it's like everything else in the world. Social media is the tool.…
Many things truly connect humanity. Television, radio, and newspapers have all made our world smaller and information more accessible. However, none have had the impact of…
Local online visibility is as important as ever moving into 2014. Being able to quickly search, find and contact local businesses is extremely important, so we’re going to run…
AdShark Marketing was proud to be featured in the January issue of Fargo Monthly. You can check out the article by clicking on the link below. You can also check out other local…
If you’re predominately a Google search user, the thought of other search engines may never cross your mind. Google has a majority of the market share, and likewise that’s where…
Online advertising has seen some incredible growth over the last few years, and for good reason. This marketing industry not only allows advertisers to target specific searches…
Would you like to target online advertising to people who have visited your website, and more importantly to those who showed greater interaction and conversion signals?…
If you're a business owner running your own Google AdWords campaign, it may be easy to overlook syncing your AdWords data with your Google Analytics account. Take a few minutes to…
What kind of impact can content really have on your business? Potentially a huge one. "Content is king" has seemed to become a buzz phrase the last couple of years, and for good…
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We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!
