Hulu Ads
Be seen and heard by audiences watching their favorite Hulu programs.
Take Your Video Marketing To The Next Level with Hulu.
As the world of connected TV advertising expands, there’s one clear front-running placement: Hulu. Advertising on Hulu allows you to share branded content with a highly-targeted audience while they’re streaming programs in their living room or on-the-go. Ready to learn more about how Hulu can work for you?
Why Hulu Ads?
Only recently has Hulu opened up its doors to advertisers across a wide breadth of shapes, sizes, and budgets. With more and more individuals cutting cable, Hulu has become an attractive place for advertisers to move their media budgets. Here’s why:
Advanced Targeting Capabilities
Hulu is a leader in the OTT/CTV world when it comes to targeting options. You can target by locations, gender and age, behaviors and interests, platforms, content genres, and more. Rumor also has it that you’ll soon be able to choose direct programs (i.e. The Bachelor) to run your advertisements on.
Hulu’s viewership continues to grow
Hulu had its biggest year yet in 2022, and has continued that trajectory into 2023. By 2024, Hulu is expected to reach over 115 million viewers. As Hulu continues to add more programming & features, the user count will continue to grow, only making it even more desirable for advertisers.
Most Hulu users are ad-eligible
Though Hulu offers a premium plan that is an ad-free experience, the vast majority of Hulu users are currently still eligible to receive ads. In fact, a whopping 62% of users can be reached with your ads. This allows you even more confidence that your target audience will hear your message.
How We Do Hulu Ads
Building Your Strategy
Building Your Strategy
As a performance marketing agency, we like to ensure that all of our advertising work is done with strategy in mind. This involves us connecting with your team to learn your goals, introducing you to the digital strategists who will be running your campaign, and learning all we can about your business and the competitive landscape you’re in. From there, we develop a unique strategy for your business to dominate your Hulu Ads experience.
Collaborating on Creative
Collaborating on Creative
Have a video already made that you’d like to run on Hulu? Great! We can work with you to format the video to get approved and perform well on Hulu. Don’t have a video yet? Have no fear! Our team of content strategists, videographers, and animators are happy to work with you on the development of a video to aptly introduce your brand to its intended audience. Note: any videos that are produced by AdShark will come at an additional cost.
Account Setup & Launch
Account Setup & Launch
We’ll work to get your account set up and ready to run on Hulu. This will involve setting up your advertiser information, establishing your budget, devising your targeting strategy, getting your video creative approved, and more. Don’t worry - the AdShark team has got your back.
Reporting & Insights
Reporting & Insights
We will provide you with a breakdown of how your Hulu ad campaign is performing, specifically highlighting key metrics like Completion Rate, Impressions, and more. We’ll also break things down further and look at specific audiences, and give you more insight on how your video is performing across a variety of demographics. Our team will meet with you on a recurring basis to chat through the insights we’ve gained from your campaign data, and recommendations we’d suggest to keep making improvements in your campaign.
Proactive Improvements
Proactive Improvements
Based on the data from your campaign, we’ll make recommendations on ways to modify your ads and improve your performance. This may involve suggestions related to adjusting your video, or larger-scale account changes (expanding targeting, reallocating budget, etc.). Ultimately, our #1 goal is to introduce your business to new, prospective customers on Hulu.
Grow, Grow, Grow
Grow, Grow, Grow
Everything our agency does is based on our desire to scale your business. We use a mix of key performance indicators and constant communication with our clients to see how Hulu ads are performing and impacting their business growth.
“I've always had wonderful experiences working with the Adshark Team! They have extensive knowledge in all things advertising including Adwords, Facebook/Instagram Advertising, and SEO. I love being able to use their team as a resource.”
Karisa Shuck
Center for Plastic Surgery
People Tend To Ask
Great question! Video ads must be approved by Hulu before being able to run - and Hulu has a higher standard than most video advertising channels. Video ads must be between 15-30s in length, .mp4 or .mov format, 1920p (preferred) or 1280 (accepted) quality, 16:9 video aspect ratio, and 8 or 16 bit and 15 MB/s (minimum) bit rate.
Hulu allows you to target based on a variety of different settings: location, gender, age, audience, platform, and content genre. You can also dive into specific audience targeting settings such as interests (purchase behaviors), demographics (careers & education types), interests (entertainment, food & drink, etc.) and ownership (cars, homes, pets). There’s no shortage of variables you’re able to test - though we do recommend generally tying in just a few that can be the most impactful. Don’t worry, we’ll help guide you here.
In general, there are a few best practices we like to consider: (a) hook your viewers within the first 3-5 seconds, (b) use clear messing and add text on the screen to reinforce it, and (c) add in your company logo or branding. So long as you can keep these three things in mind, and make your video be 15-30 seconds in length (and formatted correctly), you’ll be well on your way to a strong-performing Hulu ad.
While many other digital platforms will focus on clicks and conversions, Hulu is unique in the sense that it is mostly related to increasing brand awareness. For that reason, we lean on metrics like impressions and reach (especially across specific geos or demographics) and completion rate to gauge how successful a Hulu ad campaign is.
This is a constant talking point in the AdShark office. You can’t go wrong with DAVE. But mixing in The Bachelor from time-to-time is nice too.
Ready to Grow?
If you’re ready to expand your brand awareness in key target audiences, give Hulu a try! Our team is happy to work with you on your Hulu strategy and will be there to guide the ship from start to fin-ish (Shark pun, had to do it).
Connect with our team today and receive a free personalized advertising strategy to see if Hulu Ads is right for your business.