Spotify & Pandora Ads
Reach your audience as they listen to music and podcasts.
Have Your Audio Advertisements Heard On Digital Platforms.
Streamed (or Online) Radio ads play before and after music or podcasts that are being listened to on Spotify & Pandora. Relay your key message across the digital airwaves and enjoy the added targeting & reporting benefits of digital advertising.
Why Streamed Radio Ads?
Streamed (or Online) Radio refers to advertising efforts that are run on Spotify, Pandora, and similar online radio platforms. These ads play before and after music & podcasts and help target audiences learn more about your brand. Here’s why you should consider adding Spotify or Pandora ads into your mix:
Ability to find your audience.
With online radio, you no longer have to play the guessing game when trying to find your audience. Rather than picking stations to play on, you can target specific demographics, interests, or listening behaviors.
Affordable placements
Pandora & Spotify both enjoy low-cost CPMs (costs per thousand impressions). Get your message heard for as low as $10-$15 per thousand impressions. There are also low minimums and less barriers to entry.
Ease of ad creation
If you’re advertising on Spotify, you can get a Spotify voice actor to create an ad for FREE for your campaign. It’s never been easier to get your message heard.
How We Do Spotify & Pandora Ads
Building Your Strategy
Building Your Strategy
Our team of digital strategists will connect with you and your staff to develop an audio advertising strategy that makes sense for your business. We’ll learn all we can about who you are, what your products and services are, and what the competitive landscape around you looks like. From there, we’ll develop a strategy that aligns with your brand awareness goals and gets your message in front of its intended audience.
Collaborating on Creative
Collaborating on Creative
Whether we’re taking advantage of Spotify’s free voice actor, or developing your audio ad on our own - we’ve got you covered. We will work with you to develop a script that successfully communicates your key message, and have in-house designers who will help supply your companion image. You’ll be able to review all mockups before an ad goes live, and will have a chance to revise anything you’d like.
Account Setup & Launch
Account Setup & Launch
Let us lead your audio advertising efforts from conception to launch. We’ll work to get your Spotify or Pandora account setup, your tracking links in place, your reporting put together, and your campaign ready to press GO. We’ll stay in close communication throughout the process so you never have to wonder “what’s my agency up to?”
Reporting & Insights
Reporting & Insights
We believe that marketing is only as good as you can track. As digital marketers, we’re hyper-focused on the data that can be pulled from advertising campaigns. Whether you’re running Spotify or Pandora ads, we’ll work to create a custom dashboard report that will show you all of your key results. We’ll also meet on a routine basis to highlight the major insights and takeaways.
Proactive Improvements
Proactive Improvements
We’re constantly looking for ways to improve based on the data we have on your campaign. We’ll keep a close eye on your metrics and provide strategic recommendations on ways we can optimize your audio campaigns. That may involve changing up targeting settings, modifying budgets, or switching up creative. Lean on our team to continuously improve your results.
Grow, Grow, Grow
Grow, Grow, Grow
All we do is grow, grow, grow no matter what. Got scaling on our minds, we can never get enough. And everytime we step up in the building, everybody’s ads go up… and they stay there. Until we’re ready to work on the next ad campaign. Point being: we love scaling business, and look for performance metrics to help lead the way.
“I've had the pleasure of working with the AdShark team on a number of digital ad campaigns, and have truly enjoyed each experience. The team is knowledgeable, open to ideas/input, creative, and enthusiastic. Their communication and reporting is wonderful and makes for easy and effective monitoring of performance with real-time analytics.”
Jack Winders
BetterFed Beef
People Tend To Ask
You bet! With audio advertising platforms like Spotify and Pandora, we’re able to get your ads placed on a variety of different placement types - but the biggest determination to make is whether you’d like to advertise to podcast listeners or music listeners. Don’t worry, we’re happy to guide you along the way.
Online radio typically runs for between $10 and $30 per thousand impressions. On traditional radio, it may be a bit lower on a CPM count (depending on the metro) but can typically be higher when it comes to minimum spend. We’ve found in most cases that online radio is extremely competitive for our clients making the switch from traditional to Spotify or Pandora.
The main metrics we focus on for these platforms are: completion rate, impressions, reach, CPM, and clickthrough rate. Clicks, truthfully, are secondary in importance, but do help with showing a bit of engagement and how your audience is being compelled to take an action based on the ad that is playing.
There are several targeting options to choose from. You can target based on age, gender, geo, placement (mobile or desktop and podcast or music), interests, content genres, and more. There’s truly no shortage of targeting potential, which makes these online radio placements an exciting consideration for advertisers.
Shakey Graves. Bon Iver. Frank Ocean. Kendrick Lamar. The Beatles. A random assortment. Tell us yours! Email jack@adsharkmarketing.com and we’d love to compare.
Ready to Grow?
We’d love to help guide you on your Spotify & Pandora advertising journey! If you’ve considered moving your budget away from traditional radio and into the new world of online streaming, let’s chat.
Connect with our team today and receive a free personalized advertising strategy to see if Spotify and Pandora advertising are right for your business.