Launching an e-commerce store means having to make a lot of decisions, including the right e-commerce shopping cart service. Two of the most popular e-commerce platforms are Shopify and BigCommerce. Both platforms offer many of the same features and services, making it difficult to decide which one is right for your online shop. The truth…

Facebook Dynamic Product Ads  •  Facebook Pixel  •  Facebook Feed •  Abandoned Cart Ads  •  BigCommerce BigCommerce has a built-in integration for the Facebook pixel but unfortunately (and to our frustration) this doesn’t work for Facebook dynamic product ads or abandoned cart ads since you’ll need the “view content” event to match ID’s with products…

Using Facebook and Instagram advertising is an easy and effective way to reach new audiences. Through dynamic ads you can provide highly relevant content and allow users to shop your site or discover new products directly on their Facebook news feed. To do this, you need to create a Facebook Catalog. According to Facebook, a…

Not to be confused with an event to celebrate a special occasion, Facebook events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). With Facebook Pixel events connected to your Facebook Product Catalog, you are able to target users based on actions they take on…

Facebook recently launched a new feature to allow eCommerce companies to update their product catalog using the Facebook pixel.  While this can be super useful it’s important to be aware of how it works so you know when and how the product will be added or updated.  In this post, we’ll cover how it works, how…

The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion active users for Google Search (74.5% market share and 3.5 billion searches a day or 1.2 trillion searches a year!) I’m not surprised!…

When it comes to digital advertising, there are plenty of options to choose from. Deciding the correct platform for you or your client’s business is extremely important. Each platform is unique and can have various benefits. Many people ask if Facebook advertising is a worthwhile investment. In this post, let’s break down some of the…

The impact of voice search on SEO is becoming more real as voice search is steadily growing in the search market. Discover how voice search is changing SEO strategy and how it will impact your website, business or both, either today or in the very near future.   What is Voice Search?   You have…

  In order to market to millennials, you first must understand them.   However, something important to keep in mind is that your business should not create a marketing strategy for strictly the target audience, “millennials.” Millenials compose of a vast number of individuals, all who are different ages, backgrounds, and have different personalities. Assuming…

Happy National Entrepreneurs Day! In honor of this celebratory date, we’ve created an infographic of the history of AdShark Marketing. This past August our business turned four years old. We’ve made quite the number of accomplishments within the past four years and we’re excited as we keep on growing! Check out our infographic and see…