What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google.  It gives your business the ability to reach a mass audience or a very specific audience with your various message(s). There’s no minimum spending commitment, and you set control…

Say goodbye to Facebook organic reach and hello to permanent paid reach? Facebook is currently testing its BIGGEST potential algorithm change to date. In honor of Halloween, we thought we’d share how this potential change is causing a scare in the digital marketing world. As of 2017, Facebook has been testing a revolutionary idea that will…

The power of storytelling is no fairy tale. It’s your underestimated marketing ingredient and is one of the most powerful tools your business can use to not only leverage reputation but gain your target audiences’ trust. Whether or not you realize it, your brand is always telling a story to your audience. But is it…

New Website, Same AdShark Marketing. At AdShark Marketing, we are very excited to announce that our new website is launched! After months of preparation, we redesigned and rebranded a website that showcases the essence and core values of AdShark Marketing. Some of the new changes we’ve incorporated include the following: new branding, client case studies, Ask…

When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted Campaign Level negatives, they’re in the clear. If you’re one of these people, you may be overlooking something that can potentially cost your business time and money.…

Many companies often find it frustrating to measure their social media marketing ROI because of the ambiguity it brings, changes in algorithms, and the implementation of new tools. However, there are many ways to measure social media marketing ROI that are simple. I’ll break these ways down simply into three main categories that are easy…

AdShark Marketing is growing, and we are excited to have another shark join our team! We welcome Julia Kensok, our newest digital creative intern. She’s originally from Casselton, ND, and is receiving a major in Advertising and minors in Graphic Communications and Mass Communications from Minnesota State University Moorhead. An avid traveler and wedding videographer on…

Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You want to have high Ad Relevance, so make sure all of the keywords in your ad group are represented by your ad. If your…

When Google releases an update to their search algorithm it impacts search engine optimization (SEO) strategies that impacts everyone and keeps the SEO community, along with webmasters and web owners, on their toes. On March 8th, 2017, the Google Fred Update definitely did more than that. The unconfirmed Google ranking update ‘Fred’ was released and…

Are you a fan of the hit TV show, Shark Tank? All of us at AdShark Marketing are. In honor of Discover Channel’s annual Shark Week, we’re sharing our favorite Shark Tank inventions. They range from practical to fun inventions. Do you see your favorite invention on the graphic? Let us know if you do in…