What is Google AMP? In April 2016, Google launched Accelerated Mobile Pages or “AMP” that is intended to increase the speed time for loading mobile pages based on a new language library of AMP HTML, AMP JS (JavaScript) and AMP Cache.  Google’s intentions or goal for AMP is to create a more friendly user experience…

Online reviews can be incredibly important especially when it comes to Google reviews. Not only get more positive reviews impact local SEO but it also acts as a positive social proof for a potential customer. Studies show that 88% of people trust online reviews as much as a recommendation from a friend or family member.…

Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results. Whether you want to sell a product, get phone calls, downloads, or have them fill out a contact form, pay per click success begins when you…

Did you recently notice a change in your rankings of the local search results for your business or company?  If so, you were not alone, as everyone was affected by the latest major algorithm update by Google, known as Google Possum. On September 1, 2016, Google released a new algorithm that updated and impacted the…

Whether you are running an e-commerce store or are a lead-based business, Google AdWords is a useful tool that allows you to reach potential customers who are actively searching for what you have to offer. However, the way you set these two strategies up can differ greatly. That is why when creating a campaign you…

As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites and business’ success. If you’re unsure of where to begin with a website update or a completely new project, take these five tips into…

Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can be off to the right start. In this article, we’ll take a look at a few tips and tools that can help you…

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split testing to determine the best experience for your website visitors.  In this post, we cover the 5 fundamental points to consider for CRO.…

“Pictures are worth a 1,000 words”. Which words would you like to convey? Make them count. Don’t waste your time finding a random stock photo and use it “just because it looks pretty”. Unless a photo directly correlates with your brand and the topic at hand, you’re wasting your time, and time is money, so…

What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people think of search advertising, their mind automatically goes to Google AdWords. That’s a double-edge sword in many ways. While it means more revenue…