Whether SEOs and website owners will benefit from the upcoming Penguin 4.0 update really depends on the type of link building techniques they’ve used! In other words, those who do utilize black-hat SEO techniques may not be too pleased with this update, while those who “follow all of the rules” – let’s call them White-Hatters…

AdShark Marketing recently hired Christina Sepulveda as a Digital Creative Intern. Christina moved to Fargo from California when she was 18 to try something different and loves living in a place with four seasons. She’s one of the few California transplants that doesn’t mind the cold at all. She moved up here in January, in the…

Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account for but is, nonetheless, an important responsibility in campaign management. If you utilize dynamic search ads (DSA), you are essentially letting Google take…

This past week Adshark Marketing had the opportunity to work with the Midwest Mobile Summit as a bronze sponsor. I had the chance to attend the two-day summit and learned a great deal about mobile strategy, technology, and design. The summit took place in downtown Fargo between the Fargo Theater, Ecce Art + Yoga, and…

When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while they’re watching their favorite show? Or is it when they’re outside and see a billboard for your business?I would argue that disruptive advertising is not…

I work for a digital marketing agency that specializes in SEM, SEO, and paid social. We are an agency that is growing fast and churning out a lot of success stories, but growth demands adaption, so we’ve worked out a new way to better manage our clients in the ever-growing digital space. Budget – Make sure everyone knows…

If you haven’t realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers.  There are various ways to incorporate remarketing into your campaigns. Remarketing lists for search ads, otherwise known as RLSA, is one of the more underused Adwords strategies. It’s best used for national or e-commerce…

Businesses have less than 30 days until the bomb termed “Mobilegeddon” drops onto search results. That’s not just hyperbole —it will be the biggest algorithm update Google has released in years. According to Google, the April 21st mobile update will affect more websites than both Panda and Penguin updates. What business owners need to know The update…

Have you ever wished your ads could more accurately target users’ exact search queries?  Are you looking to sell dozens or hundreds of products but realize how impractical it would be to create separate ad copy for each product?  For each of the products you offer, wouldn’t you like to provide a specific link when a user…

Big sales for big spenders The day of love is over, and about a week later we are starting to see some of the results of Valentine’s Day spending trends. The good news for e-commerce is that online shopping rose over 10% when compared to last year. According to Big Data Labs, February 12th saw…