Who is Tim Gullekson? Tim is from Fertile, Minnesota, and went to college at the University of Minnesota – Crookston & Duluth. He graduated in 2012 with a bachelor’s science degree in business management. His hobbies include snowboarding, dirt biking, playing the guitar, reading, and basketball. He’s also wicked good at juggling. Tim will be working…

How does a marketing agency create an online marketing strategy? Where does one begin? With all of the different platforms like Adroll, Twitter, Adwords, Facebook, and Youtube, and all the different strategies available, how do you choose which online marketing strategy is best? Step 1: Learn The first step of creating an effective online marketing…

Mobile bid modifiers are one of the many advertising options in search advertising platforms such as Google Adwords and Bing Ads. With the rise of mobile search, mobile bid modifiers have become more important. What Are Mobile Bid Modifiers? Mobile bid modifiers are an option to raise or lower your bids to better target or…

Now that the holidays have ended, savvy marketers are looking to the new year to see what the marketing trends will be, including the trends in paid social advertising.  Considering that 74% of internet users use social networking sites, it would be unwise to ignore emerging trends in social media internet marketing. Savvy internet marketers…

Generating positive online reviews is a task most business owners believe is out of their control.  I’m here to say it IS in your control.  It takes a little hard work and a proactive mindset, something most business owners already have. How will online reviews help my business? Good question — I’m glad you asked…

Facebook offer Claims allows businesses to create an offer that can be claimed on Facebook and used in physical stores, online stores or both. These offers show when they expire, adding a sense of urgency to the purchase. The best way to think about these offers is as digital coupons exclusive to those on Facebook.…

AdShark Marketing, the only Google Partner and Bing Accredited Professionals in North Dakota, has added another member. In our effort to better serve our current and future clients, we needed to further expand our team. AdShark Marketing adds value by providing quality search engine optimization (SEO), mobile app promotion, and internet advertising services to businesses large…

Google AdWords is one of the best platforms for inbound marketing. Google is the world’s largest search engine in terms of traffic. When someone is searching for products or services you offer, you want to be found. One of the major issues we encounter in pay-per-click accounts is poor account structure. Without the proper account…

Do you know what your competitors are doing online? Would you like to find out? By using a competitive research tool, SEMrush, we can see what our clients’ competitors are doing in online advertising. For example, let’s say our client is Grainger, a major e-commerce player in the B2B space. Advertising opportunities in your competitors’ keywords: –…

Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user’s search query. The user’s search query must be a match for one of the keywords you’re targeting within that adgroup. How Do I Set Up An Advertisement With DKI? It’s relatively straightforward. Let’s say I run a shop that sells…