It’s officially our one-year anniversary here at AdShark Marketing. It’s been a fun and exciting last 12 months. What Have We Accomplished in the Last 12 Months? That’s a good question, and we have quite the list. • Became the only Google Partner and Bing Accredited Professionals in North Dakota. • Had the distinct pleasure…

How do you measure the quality of a Facebook fan? When it comes to Facebook fans, quality beats quantity every time. Most businesses’ strategy for Facebook fans is “more fans + ??? = $$$.” Not all Facebook followers are created equal from a business standpoint. Most businesses have a mix of current/former employees, those interested…

Facebook and Twitter haven’t just made it easier to connect, they’ve made it easier to recruit qualified people for your business. Facebook and Twitters advanced targeting options make it so only qualified individuals (your target candidates) see your advertising. When they click on the ad, they’re brought to your careers page for a job specifically…

Mark Zuckerberg has created an advertising platform that is the most targeted in the world, the type of targeting that advertisers could only dream about before Facebook. How Does Facebook Know So Much? Facebook stores all the information users post on the website. They know if you’re newly engaged, recently bought a Harley motorcycle, or…

Most business leaders don’t understand the connection between ROI and social media, which is too bad because it’s like everything else in the world. Social media is the tool. What’s the ROI of a hammer? Recently I read a blog post from Gary Vaynerchuk that was brilliant. Vaynerchuk runs a 400-person social media agency for Fortune…

Many things truly connect humanity. Television, radio, and newspapers have all made our world smaller and information more accessible. However, none have had the impact of connecting people the way Facebook has.Facebook is a powerful platform in today’s world. Due to its size alone, businesses can’t ignore it. •One out of every five page views…