Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to understand and reach them with targeted ads and messages. Unfortunately, being popular lends itself to more criticism and stereotypes. If you’ve come to our blog to…

Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the account, we were able to increase conversions by 12% in just 7 days. Google Shopping Impressions We noticed a pretty big difference in…

We are excited to welcome Azam Muhammad to the AdShark crew! Azam joins us as a Digital Marketing Intern. Azam is the last of three interns we hired in January to help our PPC team manage client Facebook and Google Ads accounts. He is working with Whitney, our PPC Manager to learn everything he needs…

A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what you sell and how many products you sell will determine your product group structure. We suggest choosing a structure that supports your top-selling…

We are excited to welcome Jake King to the AdShark crew! Jake joins us as a Digital Marketing Intern. As a Digital Marketing Intern, Jake will work with the PPC team to help manage client accounts and learn about all things Google, Facebook and digital marketing. Jake grew up in Champlin, Minnesota and currently attends…

Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores.  So, if you’re in charge of driving e-commerce sales and not using Google Shopping Campaigns, then keep reading. We walk you through how to set…

A new year means new hires at AdShark! We are highlighting the first of 3…yes, THREE, new Digital Marketing Intern hires in the last few weeks. Without further ado… James LaPlante joins AdShark as a Digital Marketing Intern. James grew up just outside of Detroit Lakes, Minnesota and recently graduated from North Dakota State University…

E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in Google text ads highlights how the trend is shifting to shopping ads. This shift is also driven by user behavior. Users are clicking…

As 2019 comes to a close, we start to look to the future. Not only are we facing a new year, but we are also venturing into a new decade. Marketing and technology move fast. So we have to continue learning new platforms, strategies and methods to keep connecting with our customers. Here are 20…

As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.  So, what are Google Responsive Display Ads (RDAs)? How can you use them? What’s In This Post What are Google Responsive Display Ads? What is the…