Ok, we all know how important online reviews are for consumers. Personally, it doesn’t matter if I’m buying an everyday purchase, like a coffee cup, or a large purchase like furniture—I’m going to check out the reviews. Not only will I look at reviews of the product, but I’m also going to review the site…

What’s in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying Facebook Pixel is Working Troubleshooting Your Facebook Pixel Advanced Targeting Strategies with Facebook Ads How Can AdShark Marketing Help? Facebook Pixel FAQ Creating Your Facebook Pixel Create Your Pixel Go…

The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to jump into your first campaign, we break down the basics of pay-per-click marketing. We’ll cover what it is, how it works and the…

Christina Knutson is the newest addition to the AdShark crew. She joins the creative team as Graphic Design Intern. Christina recently graduated with a degree in Graphic Design from Concordia College. I asked Christina where she’s from and her reply was, “A really small town in super northern Minnesota.” So that means she can’t remember…

It’s Friday the 13th. Is anyone else locking their doors and hiding under the covers today? Asking for a friend…. Adding a Harvest Moon to an already spooky night means we should all stay inside, right? Well, only if you’re superstitious. We’ve all heard many superstitions over the years, and some I even still follow…

A roundup of this week’s digital marketing news. Today we highlight 6 articles Google Showing Competitor Ads on Local Business profiles Hackers gaining access to WordPress sites through vulnerable plugins Seasonality Adjustment Now Available for Google Ads Search and Display Campaigns Abbreviated Subscriber Counts on YouTube Begins in September Facebook Testing Removing Like Counts Facebook…

If there is one thing everyone can agree on it’s this: Bacon is the sweet meat. But seriously, we can all agree marketing is constantly changing and evolving. So are expectations. Gone are the days when marketing was an expense or line item to an organization. Now executives and managers expect to show a return…

A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager Accounts SEO Issues Highlighted with Embedded Instagram Images Optimization Score Now Includes Shopping Campaigns New Facebook Ads Feature Movie Reminders and Movie Showtimes…