Linkedin Ads
Generate leads. Recruit new talent.
Grow your business.
Reach Potential Customers and Employees
LinkedIn isn’t going anywhere. In fact, its user base continues to rise and with it, so does its advertising potential. For B2B businesses looking to drive leads and for organizations looking to add new talent, consider adding LinkedIn Ads into your mix.
Why LinkedIn Ads?
LinkedIn advertising is not your cheapest option. For businesses that are used to the cost-per-click numbers on platforms like Facebook & Instagram, you may get sticker shock at LinkedIn’s ad costs. However, the premium cost comes with some premium benefits, including:
The Best Job-Based Targeting
LinkedIn’s job-related targeting (including targeting by job experience, job titles, skills, etc.) is much more robust and much less restrictive than comparable social media platforms.
Strong Conversion Rates for Lead Gen Campaigns
While other platforms may deliver conversion rates in the 2-3% range, a recent study cited a 6.1% average conversion rate for LinkedIn lead gen campaigns.
Personalized Advertising Experiences
Make a more personal connection to your ad viewers through campaign types such as Sponsored InMail that allow you to send customized messages to prospective customers.
How We Do LinkedIn Ads
Discovery Session
Discovery Session
This session is a great time to align on goals. We’ll get to know your business and your main objectives when it comes to LinkedIn advertising - whether that be to grow leads or grow applicants for open positions. Our discovery session will also allow us to learn more about your brand and what makes you unique from your competitors, which helps us develop the best-performing ad content for your brand.
Account Setup & Campaign Structuring
Account Setup & Campaign Structuring
With several different campaign types and objectives, LinkedIn advertising can feel complicated. We simplify things by handling all parts of the account setup and campaign structure so you can feel at ease. We’ll choose the campaign goal, set up targeting parameters, develop creative types, and track your results. This entire process is aimed to align with your advertising objectives.
Content Development
Content Development
LinkedIn has several different ad forms - from text and image ads to messages, spotlights, and carousels. Fortunately, we employ a team of creative strategists that are equipped with the skills and experience to develop advertising content that will work for your business. We’ll handle all parts of the creative execution - from initial concepting to video editing and copywriting. We’ll check-in with you and your team along the way to make sure you’re pleased before we press GO!
Tracking Implementation
Tracking Implementation
We want to ensure that we can track all leads and applicants back to the ads that we’re running. For both job campaigns and lead gen campaigns on LinkedIn, Team Adshark is there to handle all of your tracking needs and make sure that your results can be measured.
Custom Reporting
Custom Reporting
We develop custom dashboards that will show all of your metrics that matter most. We don’t just throw data at you and then walk away, either. We’ll build out glossaries of terms, highlight industry benchmarks for added context, and meet monthly (or more, if preferred!) to chat through the numbers and provide additional insights. All of this is done in an effort to increase transparency and help you keep track of the progress when it comes to your LinkedIn ads.
Proactive Changes
Proactive Changes
We’ve all dealt with reactive agencies before. We’re not that. You’re hiring us for a reason and it’s our job to make consistent, impactful changes to your account based on what we’re seeing. We aim to deliver the most proactive agency experience possible and will make frequent improvements until we hit and surpass your lead gen and recruiting goals.
Grow, Grow, Grow
Grow, Grow, Grow
Let’s start small, and scale. Once you develop a predictable return on ad spend OR cost-per-lead, and have the capacity to continue to grow, we’re here to help you strategically scale your account. We’re talking about new creative, new campaigns, new customers, and a new love for LinkedIn. In fact, you might even love it so much that you start endorsing your friends for random skills. We’ve seen it happen.
“AdShark has been awesome to partner with for your digital marketing needs. They respond quickly to any issues that arise. They are polite and helpful every step of the way. AdShark comes forth with great ideas and communicate well.”
Zack Lesak
University of Jamestown
Some of Our Clients
People Tend To Ask
As a whole, we believe that LinkedIn is mostly successful for B2B, service-based businesses or any companies looking to hire. More specifically, LinkedIn’s most active industries include: information technology & services, hospital & health care, construction, retail, education management, financial services, accounting, computer software, higher education, and automotive.
While other advertising mediums that cater to D2C businesses may have a better ability to track added revenue and new customers, with LinkedIn the main goal is driving leads. That can be leads for new customers or leads for new employees. In addition, LinkedIn can be really great for brand awareness & engagement as well.
We have an in-house creative team that we think you will LOVE to work with. Our talented team of designers, animators, videographers, and copywriters would be honored to have a chance to work with you on your LinkedIn ad assets. We’ll connect and collaborate about key selling points and existing imagery/videos/content that you may have, and work with you to build or improve these pieces before our ads go live.
While you will have to pay for the actual LinkedIn ad spend, AdShark also does charge for our labor involved with your campaign management. We bill based on a tiered system, where we have a management fee that corresponds to various levels of advertising spend. Want a more concrete answer? Let us know what your ad spend budget is, and we’ll be happy to work up a custom proposal for you. Contact jack@adsharkmarketing.com to get started!
Hey gurlie <3 Sadly, no answers there. And if you really want to make some passive income, consider investing in Crypto. Just kidding - we’re not in the market of giving out financial advice. We’re just in the business of helping your company experience financial growth through advertising.
Ready to Grow?
Ready to go in on LinkedIn? Let’s start the conversation and discuss advertising budgets that make sense for your business.
Connect with our team of LinkedIn experts to receive a free personalized advertising strategy that makes sense for your business.