TikTok Ads
Reach your target demo. Raise brand awareness. Drive engagement.
Grow With Short Form Video Marketing
TikTok - an ever-growing platform for all ages and interests - is primed for direct-to-consumer brands. We’ll work with you to develop short-form video content & work through strategic placements that will turn ad viewers to brand engagers and customers.
Why TikTok Ads?
By the end of 2023, TikTok will have over 830 million monthly users. Remarkably, many businesses have still been slow to utilize TikTok’s advertising platform to grow their sales. Here’s why you should consider it:
Notably Strong Engagement Rates
While most social media platforms have average engagement rates in the 1-2% range, average TikTok engagement rates are above 5%. More engagement = better chance of sales growth.
TikTok Users Have High Purchase Behavior
A 2022 study found that 71.2% of TikTok users are willing to shop when they stumble across something on TikTok. Look no further than the #TikTokMadeMeBuyIt trend for further proof.
Growth in Platform Popularity
As marketers, we want to get your brand message in front of your target audience - wherever that audience may be. With a 79% increase in users from 2020 to 2023, it appears that target audience may be on TikTok.
How We Do TikTok Ads
Discovery Session
Discovery Session
When you sign on with Team AdShark, we begin with a discovery session to align on your goals, to understand your products and services, and to ask leading questions that help us identify what makes your product unique. We’ll also introduce you to the team of content strategists and marketers that will be guiding your growth.
Account Structuring
Account Structuring
We’ll handle everything from account creation to the strategic structuring of your TikTok Ads account. Between choosing your campaign objectives to audience segmentation and targeting parameters, we lean on our expertise and our newfound knowledge of your brand to help guide our strategy.
Content Creation
Content Creation
With TikTok more than any other platform, the development of your content will be key to your success. Naturally, we want to ensure that we give this process its due justice and develop ad content that feels native to the platform & highlights the benefits of your product. We’ll send you concept docs for approval, and let you see drafts of the content before anything goes live.
Tracking Implementation
Tracking Implementation
Your marketing is only as good as your tracking. We work with you to get necessary tracking code implemented on your website, and do all we can to track back new customers and leads to your TikTok campaigns. This helps you have a better understanding of how TikTok is doing for your business, and helps you scale more intentionally.
Custom Reporting
Custom Reporting
Custom report building is a core part of our process. We connect with you to determine the KPIs that are most important to your business, and build a report that will show you LIVE access to how your campaigns are performing - right down to the engagement, transactions, and revenue that is being generated from your campaigns. No added costs, and no complicated data.
Proactive Improvements
Proactive Improvements
We’ve all dealt with reactive agencies before. We’re not that. You’re hiring us for a reason and it’s our job to make consistent, impactful changes to your account based on what we’re seeing. We aim to deliver the most proactive agency experience possible and will make frequent improvements until we hit and surpass your ROI targets.
Grow, Grow, Grow
Grow, Grow, Grow
Let’s start small, and scale. Once you develop a predictable return on ad spend OR cost-per-lead, and have the capacity to continue to grow, we’re here to help you strategically scale your account. We’re talking about new creative, new campaigns, new customers, and a newfound love for your new agency.
“Best marketing place around they know how to tailor the marketing plan to your business.”
Kirk Anton
Heat Transfer Warehouse
Some of Our Clients
People Tend To Ask
You bet! Though we do encourage businesses to start to grow their organic TikTok use as well, we are able to run TikTok ads no matter whether you have an account started or not. We’ll work with you through all of the setup and make sure you have a great action plan in place before getting started.
From our experience, TikTok content that feels native to the platform is what performs best. That means you can leverage trending sounds, editing styles, text bubbles, and more to help TikTok users feel like they’re watching any other video that popped up on their For You Page. User reviews, day-in-the-life, product explainers, and more all have their place on TikTok. You can also review TikTok’s Creative Center to see some of the best-performing ads currently on their platform.
Absolutely, we do! AdShark includes an extremely talented Creative team of animators, video editors, photographers, copywriters, and more. However, we do like for this process to be collaborative and for you to give your approval. We’ll send creative concept docs and mockups along the way to make sure that you are squarely in-tune with the content we’re running for ads on TikTok.
Great question. Hard to answer in this section. We bill based on a tiered system, where we have a management fee that corresponds to various levels of advertising spend. Want a more concrete answer? Let us know what your ad spend budget is, and we’ll be happy to work up a custom proposal for you. Contact jack@adsharkmarketing.com to get started!
Typically, we see the most success with D2C (direct-to-consumer) businesses on TikTok. This can be both eCommerce companies and lead gen clients. Beyond that, TikTok has an active community in virtually all industries and interest groups, and their advertising platform makes it easy to target by users. Plus, they have an algorithm that is almost too good at spotting which content will resonate with which users.
It doesn’t hurt. It also probably doesn’t help. On a serious note: try to clear your mind of what you think you know about TikTok content. Utilizing this platform to grow your sales requires an innovative way of thinking through creative strategy - and an innovative team (ahem, AdShark) to help you get there.
Ready to Grow?
Get your feet wet & swim with the Sharks! Whether you’re looking to test the waters with a single paid social platform to begin, or want to dive into the deep end: we’re here for you.
Our team would be honored to provide a free personalized strategy for your social media advertising.