Bing Ads

Grow your search presence.
Capitalize on less competition & lower costs.

Capture Increased Market Share Through Bing Ads

Does Bing Ads offer you the high ceiling that Google does? No. But does it have value for certain businesses? Absolutely. While Google still dominates the search engine space, Bing gets just under 14 billion searches each month. Are you missing some low-hanging fruit by ignoring Bing Ads? Let’s discuss.

Bing Ads

Why Bing Ads?

Owned by Microsoft, Bing advertising actually provides you with access to three unique search engines: Bing, Yahoo, and AOL. For advertisers who have already been doing Google Ads, Bing can be a nice complement to their efforts. Here’s why:

Profit Sharing

Less Competition & Lower Costs

In the bidding system that is PPC advertising, your costs are directly related to the competition for impression share. With less advertisers on Bing than Google, advertisers experience lower costs. While every industry differs, the average cost-per-click for Bing Ads can be up to 70% lower than that of Google Ads.

Easy Setup

Easy Setup for Search Advertisers

Already rocking with your Google advertising strategy? Then this should be a breeze. You’re able to import your Google Ad account structure (campaigns, keywords, etc.) into Bing to help expedite your account setup. This makes it a seamless addition to your search advertising mix.

Demographic Copy

Growing Use in Specific Demographics

Bing surpassed 100 million daily active users in 2023. With certain demographics in particular - higher-income, older, corporate, etc. - there is an even stronger yearly growth in use that can be found. Bing is also the default search engine for Microsoft Edge users, aiding its growth in use.

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How We Do Bing Ads

Planning Session

Planning Session

Whether we’re adding Bing advertising services to an existing client package, or we’re starting from scratch: we believe great work begins with planning. We’ll conduct research to assess the opportunity for Bing Advertising for your business, looking at search volume potential and analyzing competitors in your space. From there, our team will collaborate with yours to build a strategy for launch to help us hit the ground running in capturing new leads and sales.

Account Structure & Setup

Account Structure & Setup

Our team will put in the work necessary to get your Bing account created. This may entail learning from your existing Google Ad account, and importing campaigns into Bing to help us get a great start right out of the gates. We’ll handle the creation of all the campaigns, ad groups, and ads, and make sure that we are setting up bidding and objectives in a way that matches your company’s goals.

Copywriting & Creative Development

Copywriting & Creative Development

Our team of content and creative strategists will develop your ads - including any copywriting and banner/display ad creation. Our goal is to identify the key messages and calls-to-action that will resonate most with your audience & drive qualified traffic to your website.

Tracking Implementation

Tracking Implementation

Setting up tracking is a necessary element to help us make sure that Bing Ads are worth your time and investment. By tracking your web traffic (and corresponding leads or purchases) that come from Bing Ads, you’re able to develop a better understanding of your return on investment and whether Bing has additional scale potential.

Reporting & Insights

Reporting & Insights

All of our clients receive access to a LIVE dashboard that shares 24/7 results for their ad campaigns. With Bing Ads, we’ll not only provide you the data that matters most to assess the value, but we’ll also have routine meetings where we share our insights and recommendations for improvement based on the ad results.

Proactive Improvements

Proactive Improvements

Bing is not a place to set it and forget it. Our team knows that, and as a result, spends countless hours perfecting your campaigns. That involves everything from modifying your search keywords to re-allocating budget and revising ad creative. All of this is done in an effort to get you what you value most: more leads and more growth in revenue.

Grow, Grow, Grow

Grow, Grow, Grow

Our agency is committed to helping our clients grow. When we identify opportunities to scale your account (once you have a predictable ROI or cost-per-lead), we will open up the conversation on scale potential. Note: with Bing, the available search impressions may not be as high as they are on Google. Still, we’ll help you identify your potential ceiling for growth on this platform, while also discussing opportunities for other campaign types or other advertising mediums.

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Some of Our Clients

Bing Ad Strategies for Clients

Bing Search Ads

Bing Search Ads

These ads will show up at the top or bottom of search engine results pages for relevant keywords we bid on.

Ecomm Ads

Bing Product Ads

For eCommerce customers, these product images will show on the right side of SERPs and link to a product page.

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Remarketing & Display

Banner ads that are run to both new & returning customers across Bing’s network of websites and applications.

People Tend To Ask

For certain clients, Google Ads can be a bit more competitive than their budgets can handle. If you have a lower budget and really want to maximize your spend, Bing Ads may be a good option to consider. Bing Ads typically have significantly lower costs-per-click, because there is far less competition. This helps you have a higher search impression share, and more traffic generated to your website for a lower amount of dollars.

If you’re looking for data: the median Bing user is 45 years old, and 71% of Bing users are 35 or older. The largest percentage of Bing users also make over $100,000 a year. So despite Bing only having a 3-5% market share of searches, it does have strong use in older demographics, and demographics that are medium- to high-income levels.

We’ve all seen the news headlines that have claimed the most highly searched word on Bing is “Google.” That may distract us from the fact that there are actual, relevant searches taking place on Bing for companies of all shapes and sizes. We’ve found success with all types of businesses - including eCommerce storefronts, nursing homes, construction equipment vendors, and more. If your audience is generally higher-income and skews a bit older (Gen X and older), this could be a great avenue for you to pursue.

It’s so hard to give a perfect answer to this, but we would love to help you identify the strategy that makes the most sense for your business. As a whole, you will always have more scale potential on Google, but Bing can be great for testing with some of your budget to drive increased traffic at a lower cost-per-click. When looking at your search advertising budget, a general guideline would be to have 90% on Google, and about 10% on Bing.

Jeeves has gotta be chilling somewhere.

Ready to Grow?

Get more from your video marketing by reaching your top-of-funnel audience on YouTube advertising. Our team has helped several clients just like you dominate their video marketing game through YouTube.

Talk to our team today and you’ll receive a free personalized advertising strategy to help dominate your YouTube advertising.