4 Reasons You Shouldn’t Ignore Bing Advertising

If you’re predominately a Google search user, the thought of other search engines may never cross your mind.

Google has a majority of the market share, and likewise that’s where you should allocate your search advertising budget, right?

Well, let’s take a look at the Bing Ads network and why you should consider it as an online advertising platform.

Substantial Combined Market Share

It’s common knowledge that Google has the majority of the search engine market share in the U.S., currently coming in at about 66.9%.  Bing and Yahoo are relatively small, 18 and 11.3 % respectively (source).

However, the Bing Ads network combines both Bing and Yahoo into one search advertising platform, reaching a combined 29% of search users.  This is fairly substantial, almost half of Google’s market share.

Want to extend your advertising reach to a wider audience online?  Then an extra 30% on top of Adwords search campaigns shouldn’t sound too bad!

Lower Advertising Competition and CPA’s

Google Adwords is really the go-to search advertising platform, but many people completely ignore Bing advertising.  Here are a few benefits when compared to Google Adwords.

• Lower number of advertisers
• Less competition
• Lower cost-per-clicks

Sometimes you may find Google Adwords fairly crowded with competition.  However, if you take a look at Bing/Yahoo, you might be surprised with the opportunity.

Most of the time, cost-per-clicks are significantly lower, too. This means that as you expand your search visibility, you can do so at a lower cost-per-click and cost-per-acquisition.

Windows & Browser Default Search

Browser default search engine settings are another reason not to forget about Bing/Yahoo search.

Bing comes as the default search engine of Internet Explorer and the Windows operating system. Plenty of people, especially at the workplace, use Internet Explorer.

Audience & User Differentiation

Depending on your business and target audience, Bing/Yahoo may have a different demographic than Google.

Some web users do prefer Bing over Google search, as they created an audience otherwise not reached by search ads.

With the development of Windows 8 phones and the Surface, this created additional search reach.

Some data suggests that Bing/Yahoo search users spend about 8% more money online than Google search users, and are more likely to turn into a conversion or sale (Comscore Qsearch report).

 Does Bing Have Your Attention?

If less search engine advertising competition, lower cost-per-acquisitions and higher return on ad spend sounds good to you, hop on over to Bing Ads and take a look.

 Get Started with Bing Search Advertising

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