AdShark Blog

The latest and greatest on AdShark and digital marketing

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Sharkswim June 2024 Horizontal

#SharkSwim: June 2024 Recap

June went by in a flash here at AdShark, and there was no shortage of fun and festivities. With the 4th of July just ending, ...
Read More
Sharkswim June 2024 Horizontal

#SharkSwim: June 2024 Recap

June went by in a flash here at AdShark, and there was no shortage of fun and festivities. With the 4th of July just ending, ...
Read More

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Jun 19, 2024

It’s almost that time – Google is removing access to its Universal Analytics interface starting on July 1st.  If this…

Nov 11, 2020

When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was…

Jul 1, 2020

Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant…

Jun 18, 2020

There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use…

Jun 1, 2020

Google Ads has many different settings and ways to control cost and bids in the auction. One way to do…

May 22, 2020

Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand…

Jan 29, 2020

Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue…

Jan 23, 2020

A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure….

Jan 14, 2020

Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret…

Jan 2, 2020

E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend…

Dec 12, 2019

As the default ad format for Google’s Display Network, many people are left wondering what they are and how can…

Sep 23, 2019

The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If…

Jun 11, 2019

Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).