AdShark Blog
The latest and greatest on AdShark and digital marketing
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A Sneak Peak at AdShark Week 2024
A Sneak Peak at AdShark Week 2024
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Jun 19, 2024
It’s almost that time – Google is removing access to its Universal Analytics interface starting on July 1st. If this…
Aug 8, 2023
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a…
Jun 14, 2023
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.”…
Dec 15, 2022
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022. In this blog we…
May 26, 2022
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where…
Jan 12, 2022
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments…
Dec 15, 2021
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our…
Sep 15, 2021
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new…
Apr 28, 2021
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even…
Apr 21, 2021
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon,…
Dec 16, 2020
There are few people who feel more sought after than high school students who haven’t yet decided on which college…
Nov 11, 2020
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was…
Oct 21, 2020
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those…
Jul 1, 2020
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant…
Jun 18, 2020
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use…
Jun 1, 2020
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do…
May 22, 2020
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand…
May 13, 2020
If you’re in the business of selling online then your number one goal is probably to increase website sales. And…
Jan 29, 2020
Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue…
Jan 23, 2020
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure….
Jan 14, 2020
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret…
Jan 2, 2020
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend…
Dec 12, 2019
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can…
Sep 23, 2019
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If…
Aug 16, 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning…
Aug 9, 2019
A Roundup of this week’s digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match…
Jun 11, 2019
Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).
May 7, 2019
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even…