Meet Hanna Melting – Digital Marketing Intern
By Jack Yakowicz |
The freshness of the Spring season is only amplified by the energy of a new Shark joining the team! Hanna has been a delightful addition to our office already, and we’re so excited to see all of the great things she accomplishes in her time here. Hanna’s handled her onboarding with poise and rumor has…
Read More #SharkSwim: March 2021 Recap
By Jack Yakowicz |
One year ago, in March 2020, all of our lives were irreversibly changed. To recap March 2021, it’s hard to not think about how different everything looked exactly one year ago. As COVID was declared a national emergency, we recall the uncertainty surrounding how the pandemic would impact our business. Employees transitioned to working from…
Read More #SharkSwim: February 2021 Recap
By Jack Yakowicz |
To commemorate the month of love, I will be writing this blog in my most affectionate tone. February was awesome <3. We worked on the sweetest projects XOXO. Our team did some incredible work together, hehe. Okay, I’ll calm it down. On a serious note, it feels as though the month of February went by…
Read More Universal Changes: Key Differences Between Google Analytics 3 and Google Analytics 4
By Jack Yakowicz |
Earlier this year, we were creating some custom dashboards for a client of ours in Google Data Studio. They’re a property management group who we’ve built reporting dashboards for in the past by pulling in information from their Google Analytics and Google Ads accounts. With their new apartment complex came a new website and new…
Read More #SharkSwim: January 2021 Recap
By Jack Yakowicz |
The start of the new year always brings about a mix of emotions. There’s excitement for all that could come in 2021 meshed with a bit of sadness over the holidays being done and a longing for warmer weather. For us, we started 2021 with a bang as we worked on some exciting new client…
Read More #SharkSwim: December 2020 Recap
By Jack Yakowicz |
Mitch Albom once said, “every ending is a beginning. We just don’t know it at the time.” Though I can’t substantiate this theory, I believe he was referencing how at the end of a month, I need to begin writing a recap. So here I am, wedged between two shortened holiday weeks, attempting to reflect…
Read More The New Voice in SEO: How To Rank for Voice Search Results
By Jack Yakowicz |
Alexa, start writing blog. The inception of voice-controlled devices seems like a new technology, but in reality, machines have been listening to us for almost 70 years. In 1952, Bell Laboratories designed a system known as Audrey which could recognize a single voice speaking digits aloud. Of course, in the last ten years, we’ve seen…
Read More Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
By Jack Yakowicz |
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from local universities, getting e-mails from out-of-state schools, and networking with admissions reps at college fairs. I also still have several of the shirts…
Read More #SharkSwim: November 2020 Recap
By Jack Yakowicz |
In the words of Ned Stark, “winter is coming.” In the words of our team members in Fargo, winter is already here! November brings about a flurry of emotions for us: gratitude around the start of the holiday season, fatigue due to the shortening of days following daylight savings, and excitement as we prepare for…
Read More How Trade Industries Can Grow Their Leads Through Google Ads
By Jack Yakowicz |
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general signsmiths who were remarkably talented with their hands. And 22-year-old me? I called cordless drills “those electric screwdrivers that make holes in walls.” Needless to say, they always got…
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