Halloween was my favorite holiday growing up. An entire day devoted to dressing up, getting candy, and watching scary movies? Always did the trick. And treat. As we age and start footing our own dental bills, the Halloween love can dissipate a bit. But… good Halloween marketing? Timeless. That’s why for this week’s blog, I…

It’s a question I’ve received from hundreds of business owners. Which social media platforms should my business be on? The only question I hear even more regularly is the one that typically predates it – do I need to be on social media? Here’s the reality in 2023: So does your business need to be…

One of the greatest advantages of digital advertising over traditional? Being able to track return on investment. With eCommerce brands, it’s easy as pie. With brick & mortar businesses, it’s more difficult… …but it’s still possible.  Today, we’ll be looking at Facebook Ads specifically and how organizations who record offline sales can try to gauge…

You’ve decided it’s time to digitize your marketing efforts: great! Now, while building out your budget, you’re stuck with the impossibly difficult task of deciding should I hire for this role internally? Or use an external agency? Let’s talk about it. As an agency that works with 100+ clients on their digital marketing tasks, we…

In a perfect world, this blog would be a short one. $50,000/month. Make it happen.  But we’re not in a perfect world, and your business likely isn’t ready to jump in with that big of an expense right out the gates. So, let’s be realistic. Every prospective client who reaches out invariably asks the same…

This January, we hosted our first ever re:Commerce event – which was a free, virtual event for marketers and eCommerce enthusiasts. This event focused on ways that you can grow your customer base through various marketing mediums. After the event, we emailed our attendees with a survey asking what they would like to learn about…

Since 2017, our agency has celebrated all things sharks (and AdShark) with a weekly event we call AdShark Week. With this being our seventh iteration of this week of social media giveaways, team appreciation, and shark-themed fun: we knew we had to pull out all the stops. In total, we had over 44,000 users reached…

In an era of rapid technological advancements, businesses are continually seeking innovative ways to streamline their operations and boost productivity. One such innovation is the emergence of AI-powered language models like ChatGPT, which have proven to be remarkably adept at generating human-like text.  This has led many companies to wonder: should they use ChatGPT to…

Running your company’s digital marketing efforts is no small task. With the growing complexities of advertising channels, the decline of organic reach, and the battle to find original content: it can be a challenge. What can be even more challenging? Trying to get your employees or co-workers to take part in your digital marketing efforts. …

A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising auction costs in digital ad platforms. In the digital marketing world, it’s impossible to not be interested in what our competitors are doing. What messages…