These are my favorite blogs to write. Why? Because it means that our team is adding fun, new members! We met Vanessa Blanchet on a couple of occasions during her Senior Year at NDSU. First, when she took home an ADDY Award at the American Advertising Awards in February. Then again when she came to…

In the world of search engine optimization, there are a number of factors that dictate how your website ranks. Though site structure, backlinks, and title tags stand out as some of the predominant factors, image size should not be overlooked. Most SEO experts suggest that the size for any web images should be less than…

Based on recent data, there are over 800 million websites built on WordPress. But no two WordPress sites are entirely the same. As a WordPress development agency ourselves, we know how important great site design & functionality is for the business websites we build – and that’s where plugins can assist. Looking at free WordPress…

There are over 150,000 food eCommerce websites in the United States alone. What separates the top stores from the rest of the pack? Good food. But what makes us want to order in the first place? A strong web design. A few months ago, we published a blog about the 23 steps you need to…

We are living in the era of collabs and partnerships as so many brands focus on ways to grow their audience by leveraging the connections of others. But in this constant battle to gain more traction, we often miss out on the easiest opportunity around: cross-promoting ourselves. “Cross-promotion” refers to the act of utilizing one…

Construction rarely, if ever, happens in the expected timeframe. As a result, restaurants delay their opening, apartment dwellers have to find substitute living accommodations, and millions of people get frustrated by road detours. For many eCommerce and lead gen companies alike, new websites are much like construction projects. How many times have we heard companies…

Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer behavior. Savvy brands are ready to greet this season with new products, deals and discounts, and ads that capture our attention. Whether you’re looking for inspiration for your…

Advertising’s history can be traced back to political campaign displays found in the ruins of Pompeii and Arabia. For hundreds of centuries, advertising has evolved to resonate with its intended audience. Within the past 20 years, that evolution has brought about the creation of digital advertising. Digital advertising has a few key benefits that entice…

This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to online learning services. And my experience is not unique. According to Zippia, the average American is exposed to over 4,000 ads per day. Between banner ads on…

Agencies and in-house marketing departments alike are in search of good digital marketers to help grow their business. But whether you’re a recruiter or a prospective candidate, you may be wondering: what traits define that? With the expectation of over 6 billion internet users by 2027, it’s no wonder the demand for digital marketers is…