“I need your sweet, sweet inspiration” is a lyric Diana Ross wrote in 1968. It’s also a mantra I recite in my head anytime I look for website designs for a new client. A few weeks ago, we published a blog about the 23 steps you need to consider when launching a new website. Step…

If you’ve been along for the ride on the AdShark blog, you’ll sense a pattern with our 2023 blogs. In recent weeks, we’ve written about short-form video content and about how to launch your TikTok advertising.  In both blogs, we touch on the value of developing organic-style videos to use in your advertising. The benefit…

In our house, “watching TikTok” has become synonymous with relaxing. In fact, we’ll go some nights without even turning on our TV – instead, we find ourselves fascinated by the content chosen by TikTok’s famous algorithm. My wife even bought a TikTok scroll remote to improve her viewing time. It’s getting serious.  In 2023, TikTok…

2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are adjusting their social strategy. Have you? Here’s what we know: Short-form videos hold particular weight for commercial purposes because they feel more organic & authentic in nature.…

New year, new intern. As a fellow Jackson, I couldn’t be happier to be writing this blog to welcome in our newest team member: Jackson Tracy! If you’re a fan of NDSU Track & Field, it’s a name you’ve probably heard before. If you’re a fan of good marketing, it’s a name that you’ll remember…

On January 26th, Team AdShark will be hosting our first ever virtual event, called re:Commerce: How to Acquire New Customers. The event is intended for eCommerce marketers, store owners, and enthusiasts and aims to provide audience members with a deeper understanding of three key mediums: With us being about a week out from the big…

So, your boss told you it’s time for a new website. Great. The last time your company updated its website was over 10 years ago, and there’s virtually no playbook to follow nor any experience on the staff to lean on. Your excitement about refreshing your online presence is blurred by the nerves and uncertainty…

In many circles, the week between Christmas and New Years is known as “dead week.” For strategic marketers, however, this can be one of the most lively weeks of the year. 40 hours of quieter email inboxes and less content create the perfect recipe for you to get your strategic planning done. A couple of…

After a week of blizzarding outside of our office, it’s finally starting to feel like the holidays. In honor of the season, we wanted to devote this week’s blog to some of the holiday ads that warmed our hearts and increased our brand loyalty. We hope you enjoy! #1: Coca-Cola’s “Catch” (2012) The polar bear…

Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022. In this blog we predicted a variety of happenings including: This isn’t just a blog to tell you about how smart we are, though. Rather, we wanted to up the ante this year by going bigger and bolder with…