Until I worked in a role involving digital marketing, I knew little-to-nothing about digital marketing. With the ever changing nature of PPC, social media advertising, SEO, and web design, it can feel overwhelming trying to learn all of the ins and outs – and once you do feel like you’ve learned it, things change again.…

For digital marketers like us, it’s the most wonderful time of the year! Websites glisten and customers listen to hear the sales bells ringing through their digital marketing channels. And if you’re an eCommerce business that has yet to plan your Black Friday or Cyber Monday campaign – this blog is for you! The Case…

If a tree falls in the forest but nobody is there to hear it, did it really fall? I’m not sure – but I am sure that if prospective customers get to your website but they don’t convert, it’s likely that your site needs to work on conversion rate optimization. According to WordStream, only 22%…

There’s a new Shark in the water – and this one swam all the way from Ireland! We’re so excited to have Bri’s return to Fargo (after 5+ years of living abroad) coincide with her becoming an AdShark employee. Bri will be joining our Creative department as a Senior Creative Designer, where she’ll be developing…

In our world, we write two types of content: (a) web content that performs well with search engines, and (b) ad content that inspires individuals to click. What I love the most about writing meta descriptions is that they involve a bit of both; a focus on keywords and search engine relevance, and a creative…

It was almost two years ago that I started being served ads to sign up for early access to Hulu’s Ad Manager. Last week, our agency received the email we had been waiting for: we were officially accepted and able to use Hulu’s new self-service program! As households continue to cut the cord with cable,…

Ah, the joys of agency vetting. As the lone business development person at a growing digital marketing agency, I’ve been through many rounds of questioning from in-house marketing teams and corporate executives. And as somebody who used to be on an in-house marketing team that outsourced work to agencies: I get it. In fact, I…

Everybody wants help with SEO. Or at least, everybody thinks they do. The reality is that most people who are relatively new to the digital marketing world refer to anything having to do with search engine marketing as “SEO.” When fielding incoming calls or emails that request search engine support, I usually begin with the…

Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising, it’s my job to help sell the value of Facebook Ads, LinkedIn Ads, and more. However, I first need to clarify what kind of social…

The political season is upon us again. Between local, state, and national elections that will be taking place this Fall, there are a multitude of candidates vying for your vote; and their campaign managers are increasingly leaning on digital platforms to reach you. Here are some quick stats related to digital spend for political campaigns:…