In 2017, our team was looking for a way to engage our social audience and celebrate our culture. As proud representatives of a “shark” brand, we piggybacked off of the ever-popular Discovery Shark Week to create our own AdShark Week. The first ever AdShark Week involved a Gigi’s Cupcakes giveaway, rankings of our favorite shark-related…

If you’ve been following AdShark for the last few years, you may recognize this familiar face! Kylee Larson, former intern and future hall-of-famer, is back with the AdShark team. Kylee interned with us in the Summer of 2020, and has officially rejoined the team as a Digital Marketing Strategist. We’re beyond excited to have Kylee…

‘Tis the season of the stars, stripes, and digital ad swipes. For many of us, the Fourth of July signifies a time to appreciate our freedom and enjoy some relaxation. For some advertisers, it’s also a time to increase the ad budget and make some holiday sales. Consumers will frequently see Independence Day ads from…

Bing Crosby, Bing Bong, and Bing Places. One was a multimedia star, one was a TikTok phenomenon in 2021, and one helps your business grow. Though we appreciate all of the bings we’ve encountered, today’s blog will exclusively focus on Bing Places and how you can use it to drive local traffic. It’s commonplace for…

Our team just got Robb-viously improved with this new hire! Robb has been handling a camera for as long as he can remember, and now we’re excited for his hands to be involved in building our video marketing offerings. As the newest member of our Creative department, Robb will be joining our crew of digital…

Planning an event is tiresome. Between coordinating with vendors, staging decisions, and other logistical challenges, it’s common for things to slip through the cracks. No wonder so many people look past the marketing strategy for getting attendees to their events. Stats show that most marketers plan to allocate anywhere from 20% to 50% of their…

Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s dollars, it’s common to wonder which online channels are the best for you. As you may have learned in our budgeting blog, digital ads aren’t…

This blog is going to be about blogs. To make it even more meta, we may talk about Meta, a place for you to share your blogs. If you feel like your blog is getting a little blah, it’s time to put these blog ideas into your log. Voila.  Companies all across the world spend…

Ah, the dreaded spring cleaning. Growing up in the midwest, April meant power-washing window screens, bleaching floors, and dusting shelves. As a digital marketer, a new need for “Spring cleaning” has emerged: freshening up Facebook Ads. One of the biggest dangers to ad performance on Facebook is ad fatigue. This is the tipping point when…

I started a Snapchat account in 2012 and was convinced that it would only last a month. The concept was unique. Sending pictures that would be automatically deleted after 10 seconds? As a sophomore in college, I understood it. However, few could have predicted the growth of the social platform over the last ten years.…