The holiday season represents a large opportunity for businesses to gain new customers and increase their sales. That’s why it’s no surprise we’re inundated with an influx of advertising efforts during this season. Research from Statista highlights what the influx of holiday advertising looked like in 2020: $777 billion USD in holiday retail sales $45.6…

The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a little less holly & jolly when tasked with the dreaded budget season.  Unless you’re Henry Hill in Goodfellas, chances are you don’t love asking for money. But…

In the past month, an estimated 16,600,000 searches for “food near me” took place. But enough about my browsing history during meal time (sorry – I couldn’t resist). All jokes aside, this is a real estimated stat from Google Keyword Planner in the United States. When you extend the “near me” search trend to other…

Growing up, family movie nights typically lasted 5 hours. The first three hours were spent researching and debating what to watch, and the final two were spent watching the film. Well… truthfully, we sometimes didn’t make it to the final two hours. We just gave up during our research. I love my family, but always…

This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services.  We are thrilled…

My experience with Black Friday dates back to my first year working as a cashier at Target. I was 16 years old, had been hired just a month prior, and was completely and utterly unprepared for the impending craze of suburban shoppers.  Twelve years later, I work for AdShark, an organization that provides digital advertising…

My routine as a content marketer looks pretty similar every Friday afternoon. As I schedule out our following week’s posts, I visit the National Day Calendar to see if there are any unique holidays we can leverage for social posts or giveaways. This activity has resulted in us celebrating everything from National Chocolate Covered Raisin…

Spotify was launched in 2006 by Swedish business partners Daniel Ek and Martin Lorentzon. Though it’s only been available in the United States since July 2011, Spotify has become the premium audio streaming service across the United States (and beyond) with over 70 million songs and 365 monthly active users.  The streaming platform has been…

“Which TV series have you been watching lately?”  This question has been breaking the ice at family gatherings, corporate retreats, and class reunions for the past several years as the popularity of streaming services like Netflix and Hulu continue to skyrocket. I’m rewatching the second season of HBO’s Succession, binged Netflix’s Squid Games, and occasionally…

You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but you’ve finally convinced your boss to increase your digital marketing spend for next year. Now, you just need to understand where to spend those dollars and…