Performance Strategist
The Performance Strategist role at AdShark is responsible for the strategy, execution, and optimization of digital advertising activities for our local, regional, and national clients.
Background
AdShark, a performance marketing agency in Fargo, ND, is looking for a Performance Strategist to join our team. If you’re a self-starter with a passion for advertising & helping businesses grow: we want you on our team.
This is a role unlike any other you’ll find in this market. Not only are you the one calling shots on strategy & analyzing performance to help companies grow: but you’ll also own the client relationship for each account you manage.
If you have Google Ads and Meta Ads experience, you’ve got a headstart. But if you don’t → that’s okay. We have tools, training & team members who will help you learn. What we can’t teach is the following: having a solid mix of right brain (creative) and left brain (analytical) skills, and strong interpersonal communication skills. This unique mix of skills is what helps you become your clients’ favorite partner and a lifelong Shark.
The Elevator Pitch
The Performance Strategist position at AdShark is responsible for the strategy, execution, and optimization of digital advertising activities for our local, regional, and national clients. Each Strategist is responsible for ~8-12 accounts and not only manages their marketing activity, but also maintains and grows our relationships with these clients. This role sits at the intersection of data analytics, creative strategy, and communication.
Day-to-Day as a Strategist
The beauty of our world is that no two days are entirely the same. You'll be presented new challenges that will help both YOU and your clients grow.
Typical tasks may include, but are not limited to:
- Manage and optimize paid search (Google Ads) and paid social (Meta, etc.) campaigns across your client portfolio.
- Track conversions, spot trends, and make data-driven decisions that move the needle for your clients.
- Work with clients to establish profitable growth goals – helping identify ideal cost-per-lead or ROI targets and benchmarks to gauge success.
- Collaborate with our Creative team to develop compelling campaigns, promotions, and messaging.
- Lead regular Insight Meetings with clients – presenting performance, aligning on priorities, and proactively pitching next steps to continue growing.
- Research competitors, industry trends, and platform updates to always stay one step ahead and deliver increased marketing value & expertise to your clients.
- Onboard new clients and set them up for long-term success from day one.
- Build clear, meaningful reports that tell the real story behind the numbers.
- Meet regularly with reps from Google, Meta, and other platforms to uncover new opportunities for your accounts.
- Keep leveling up – through team training, platform certifications, and your own curiosity about the digital landscape.
- Immerse yourself in our award-winning culture & add to the magic at AdShark by being a great collaborator & value-adding member of the team.
Traits We Look For in a Strategist
We don't look for years of agency experience, nor do we have lofty expectations for your current knowledge of digital advertising platforms. Rather, we look for a certain mindset. Here's what that looks like:
- A will to win. You never settle for "good enough" and constantly look for ways to improve — in your work and your life.
- Analytical instinct. You don't need experience with data — you'll get plenty of that here. You just have to be the kind of person who naturally wants to know why. Why it worked, why it didn't, and what you'd change.
- Truth over ego. You're not trying to be right. You're trying to figure out what's actually going on, because that's the only way to make things better.
- Comfort in the unknown. You get more satisfaction from solving something on your own than working off an instruction manual. Point you in the right direction and get out of the way.
- Driven from within. You don't need external pressure to take initiative. Give you clear goals and the right support, and you'll run with it.
Why We Think You'll Love Working Here
AdShark has earned the coveted reputation of one of the best places to work in Fargo - and it’s not because we can compete on every front with the big dogs. It’s because we’ve created a workplace that our employees love being a part of.
Here’s why:
- Flexibility. We allow employees to set their own hours & have an UNLIMITED PTO policy that gives our staff all the days off they could want.
- Transparency. Our employees all have access to monthly one-on-ones with their manager, quarterly one-on-ones with our Director of Operations, and yearly one-on-ones with our CEO. We also publish our manager meeting notes for the entire company to see what was discussed.
- Growth. Every employee has a Career Path Chart that provides a concrete path to rise within the company. We actively aim for our staff members to grow in their roles at AdShark.
- Parties. Our team loves hanging out with each other. We have routine happy hours, monthly after-work events, routine lunches and potlucks, and all kinds of other ways that we celebrate each other. +1s are always welcome, too.
- Community Connection. AdShark loves supporting the F-M area, and does so through a variety of means: sponsorships, donations, volunteering, school speaking events, and more. You’re welcome to play a role in all of it!
- Pay & Benefits. We also offer a competitive pay & benefits package. Your salary will depend on experience, & we have benefits including health, dental, vision, retirement, & an EAP to maintain mental health.
Apply Now
Apply today by clicking the button below to fill out our online application or send us your resume, cover letter and portfolio of work (if applicable) to careers@adsharkmarketing.com.
