June went by in a flash here at AdShark, and there was no shortage of fun and festivities. With the 4th of July just ending, we have plenty of celebrations left ahead for July. But let’s not get too ahead of ourselves. Welcome back to the SharkSwim blog, where we’ll be sharing some of our…

Looking to track offline sales from Facebook or Instagram? If you’re running Meta ads, you probably notice a limit on the conversions you can track. But did you know you can track your offline conversions, such as sales that have taken place outside of your website? By tracking your offline conversions, you can better understand…

It’s almost that time – Google is removing access to its Universal Analytics interface starting on July 1st.  If this is the first time you’ve heard about this, I’m sorry to break the news to you. But don’t panic! There’s still time to save and back up past website analytics data for future reference. In…

With the summer sunshine (basically canceled out by a healthy amount of rain) coming in, the Sharks are ready to get the summer rolling as we say farewell to May and hello to June. We’re eager for our big plans in June, but we’d be remiss if we didn’t reflect on our successes and all…