Would you like to target online advertising to people who have visited your website, and more importantly to those who showed greater interaction and conversion signals? Remarketing lists give us some significant marketing power to re-engage with these potential customers through online advertising. We’ll be going over how to set up a remarketing list in Google Analytics,…

If you’re a business owner running your own Google AdWords campaign, it may be easy to overlook syncing your AdWords data with your Google Analytics account. Take a few minutes to make sure you’re recording this information in your Analytics!   Steps to Links Adwords & Analytics Log in to your AdWords Account Select “Tools…

What kind of impact can content really have on your business? Potentially a huge one. “Content is king” has seemed to become a buzz phrase the last couple of years, and for good reason. For our sake, though, we should read this as “great content is king.”  This means creating real value.  Not bland content…