Connected TV & OTT Agency

Hulu Ads. Roku Ads. Amazon Ads. Paid Streaming.

In the era of digital streaming, it is increasingly important that brands like yours have the ability to reach their target audience – no matter where they're watching content. Our agency has helped brands with budgets ranging from $1,000/month to $100,000/month serve compelling content to a captive audience through Amazon, Hulu, Roku, and additional streaming platforms. If you're looking to learn more about what Connected TV/OTT advertising can do for you, let's talk.

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🔥 250+ Clients With Proven Results

Our Approach to OTT Advertising Management

As audiences across the country continue to cut the cord on cable, and opt towards a digital streaming environment, we've equipped our team to help our customers adjust to the new media world. With advanced user targeting, improved tracking & reporting, and viewership counts that rise on the daily – OTT/Connected TV is something worth sinking your teeth into, too. When you work with AdShark for your connected TV ads, here's what you can expect:

The Strategy Behind the Results

Access to Premium Inventory

We don’t rely on third party marketplaces for our buys – we have direct access to premium inventory through Hulu/Disney’s Ads Manager, Roku’s Ads Manager, and Amazon’s Ad Manager, providing our team with greater control and more levers for your media buys.

An In-House Creative Team

Have ad content already? Great. Need ad content? Even greater. Our team of Digital Creatives are accustomed to producing video content to run on streaming placements, and will help ensure that your brand is well-represented & your video is within platform guidelines.

Ability to Test & Learn Quickly

It’s common for our approach to involve splitting budget between multiple platforms, multiple placement types, multiple creatives, and multiple audience segments. And we don’t stick with the same formula for 6-months before changing. We’re monitoring results on a daily basis and recommending improvements.

Tracking & Reporting of KPIs

One of the greatest advantages of digital streaming ads over traditional TV ads is the ability to track results. From basic tracking on completion rate and viewership rates, to more advanced conversion tracking, add to carts, and more – we have the tools to assess the effectiveness of all of your advertising.

Scale

Once we’ve hit a predictable and profitable ROAS target for your business – we start scaling. We look to increase our spend in winning campaigns and continue to deliver a cost-per-acquisition that helps your brand stay profitable while actively increasing customers and revenue.

Our Process

Getting Started with OTT/Connected TV Ads

We've worked with over 250 brands on their digital marketing strategy, and we'd welcome a chance to work with yours, too. If you're considering a move to AdShark for your Connected TV ad management, here's a glimpse into the onboarding process:

Discovery Session

Research, Strategy & Account Setup

Creative Concepting & Development

Tracking Implementation & Testing

Launch & Continuous Improvement

Ready to get started? Contact our team today!

Hulu & Roku Ad Case Studies

A lot of websites can sell well – we get it. You'd rather hear about the success stories we've had through OTT/Connected TV advertising. That's why we included these:

West Acres

West Acres

West Acres is a shopping center in Fargo, with a regional audience across North Dakota and Minnesota. We utilized connected TV ads to promote their holiday shopping season and build their top-of-funnel audience.

Connected TV Work:

  • Hulu Ads
  • Roku Ads
  • Video Editing
Greater Fargo-Moorhead EDC

Greater Fargo-Moorhead EDC

When the Greater Fargo-Moorhead EDC was looking to re-engage alumni from the Fargo area to return to Fargo to live & work, they utilized connected TV ads to amplify their reach and spark new interest.

Connected TV Work:

  • Hulu Ads
  • Video Editing
Eventide Senior Living Center

Eventide Senior Living Center

Eventide has a multitude of senior living communities across North Dakota, Minnesota, and Nebraska, and was looking to diversify beyond their traditional media spend and start reaching audiences that are watching streaming platforms.

Connected TV Work:

  • Hulu Ads
  • Roku Ads
  • Video Editing

FAQs – About OTT (Over-The-Top) Ad Management

01 How do you bill for your ad management tiers on Connected TV Platforms?
For Connected TV and OTT advertising, a percentage of your overall budget goes to AdShark’s management. Depending on the ad spend level, it’s typically a 25% fee. So, if your total budget is $1,000, AdShark takes $250 for our management, and the other $750 goes directly to the platforms we’re advertising on. We also may have creative charges associated with connected TV management, if you do not have your own video content and are looking for our Creative Services team to produce new content.
02 How do you measure success on OTT Advertising?
Inherently, OTT is a top-of-funnel play where clicks are less likely, and conversion tracking can be harder than with paid search and paid social. That said: with both Roku and Amazon, there is the ability to add push-to-convert options to your ads where viewers can click “okay” on their remotes and add products to cart, have texts sent to them, or learn more. This is a growing field that we’re helping brands we work with leverage. Outside of that, we are also analyzing CPMs (cost-per-thousand-impressions) to gauge spend efficiency, and completion rates and viewership numbers to assess engagement.
03 Which digital streaming platforms do you have access to?
As access continues to expand, the number is growing every day. Most commonly, though, we are using a mix of Hulu, Disney+, Roku, and Amazon Prime Video placements. We also offer YouTube Ads which serve to YouTube TV viewers. If you’re looking for more expansive inventory, our agency does have the ability to source additional buys through other platforms, too.
04 What do you need in order to audit our digital streaming ads?
Typically, prospective clients will have us review the ads they’re running (by sharing Google Drive or Dropbox links), as well as reports that they have on their digital streaming ads results. This allows us to provide feedback on the creative itself, as well as run your performance numbers past benchmarks of ours to identify if we’d have an opportunity to improve results if you switched to AdShark.
05 How does your team handle the creative portion (video, photo, design) of OTT ads?
We have an in-house creative team that works with clients on any of their creative needs. For OTT placements in particular, we have had situations where clients have existing video content that they simply need us to edit, or we’ve handled the full production (for an additional cost beyond our spend %).
06 What does the process look like to get started?
We begin with a proposal. From there (once signed), we would schedule a Discovery Meeting to get things started, and launch within 3 weeks.

Ready to chat?

Let's Build Your
Marketing Plan

We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!