Park Co. Realtors
Regional real estate firm that used YouTube ads to build brand recognition and stay top-of-mind with prospective home buyers across their market.
Work Performed:
- Skippable In-Stream Ads
- Discovery Ads
- Local Targeting
YouTube Ad Agency
Level up your video marketing. Build your top-of-funnel.
A strong YouTube strategy helps brands like yours increase awareness, generate interest, and begin nurturing their next wave of customers. As Google Premier Partners, we help companies across the nation boost their audience through this dynamic video marketing channel. Through a unique mix of creative strategy and data analysis, our team has just what it takes to help you maximize your advertising investment and start gaining new customers. Ready to see what YouTube advertising can do for you? Let's chat!
🔥 250+ Clients With Proven Results
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Our Approach to YouTube Ads Management
Working with AdShark means working with a team that is dedicated to delivering ROI and tangible growth. YouTube ads provide our clients with one of the most cost-effective ways to build their top-of-funnel audience & grow brand awareness. Curious about what our YouTube Ads management looks like? Here's a quick glimpse behind the curtain:
The Strategy Behind the Results
Developing our Launch Strategy
We'll take a look at your brand, your products (or services), and your customer base to identify how to use YouTube's platform to reach a wider audience that is in-market for what you have to offer.
Developing Creative Strategy
We can take existing video content you have and pare it down to perform best as a YouTube ad, OR we can produce an entirely new video concept to run for your skippable or non-skippable YouTube ad placements.
Launching & Testing Diverse Ads
With a plethora of first-party data to use for targeting, we will develop our launch plan and how we can serve your ads to an audience that is most likely to shop with you. This may involve content targeting, keyword targeting, interest or demo targeting, and more.
Tracking & Reporting of KPIs
We track performance from your YouTube ads and build a live report that allows you to follow along on the progress. While creative KPIs such as completion rate will allow us to see how your ad is doing, sales & leads will be the true measuring stick.
Identifying Scale Opportunities
Step one through four relates to getting a winning strategy and strong foundation. From there, we continue to optimize for and help your company achieve scale through YouTube.
Our Process
Getting Started on YouTube
We've worked with over 250 brands on their digital marketing strategy, and we'd welcome a chance to work with yours, too. If you're considering a move to AdShark for your YouTube Ad management, here's a glimpse into the onboarding process:
Step 1
Discovery Session
Step 2
Research, Strategy & Account Setup
Step 3
Copywriting & Asset Development
Step 4
Tracking Implementation & Testing
Step 5
Launch & Continuous Improvement
Ready to get started? Contact our team today!
YouTube Ads Case Studies
A lot of websites can sell well – we get it. You'd rather hear about the success stories we've had through YouTube advertising. That's why we included these:
Vogel Law
Regional law firm that leveraged YouTube to drive top-of-funnel awareness and educate prospects on their practice areas.
Work Performed:
- Skippable In-Stream
- Custom Intent Audiences
- Remarketing
West Acres
Mall and retail center that used YouTube to promote events, store openings, and seasonal campaigns to local shoppers.
Work Performed:
- Skippable In-Stream
- Local Targeting
- Seasonal Campaigns
FAQs – About YouTube Ads Management
01 How do you bill for your ad management tiers on YouTube?
If we are also running your Google Ads, YouTube Ads are offered without any increase to your management fee (but may result in a bump to your management fee tier, pending the budget you want to put into YouTube). Otherwise, we charge a small percentage of overall spend for our management of YouTube, and may have additional charges involved with the development of YouTube ad creative.
02 How do you measure success on YouTube Ads?
From a creative standpoint, we will have some micro-indicators of success including view rate, completion rate, and more. We can also track clicks and clickthrough rate. But at the end of the day, most clients of ours are interested in assessing how many conversions (sales/leads) can be tracked back to YouTube.
03 Do you do other Paid Social Channels, in addition to YouTube Ads?
Absolutely! We also focus on Meta Ads, TikTok Ads, LinkedIn Ads, and Pinterest Ads. Outside of Paid Social, we also specialize in Paid Search and Digital Streaming ads, and we’d be happy to talk through what overall investment would look like if you want us to manage more than just your YouTube advertising.
04 What do you need in order to audit our YouTube Ads account?
If you provide us with your 10-digit Google Ads ID, we can get view access to your campaign results and help assess what is working, and where there’s opportunity. In addition, we are happy to review any reports that you have (or existing assets you have) that show what you’re doing on YouTube.
05 How does your team handle the creative portion (video, photo, design) of YouTube Ads?
If you are doing other social advertising with us already (Meta, TikTok, etc.) and have a set amount of creative hours, we can share the scope for what’s needed for YouTube. Otherwise, clients have a few options: they can either supply us with YouTube video ads and lean on us for management, supply us with full-length video assets and get our support in editing, or can have us do a full shoot of a new YouTube ad. Prices will vary depending on the total amount of hours involved for our creative team, but we’re happy to provide all of that in a quote!
06 What does the process look like to get started?
We begin with a proposal. From there (once signed), we would schedule a Discovery Meeting to get things started, and launch within 3 weeks.
Ready to chat?
Let's Build Your
Marketing Plan
We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!