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Bing Ads Agency

Expand Your Search Reach + Enjoy Lower CPCs on Bing

Let's be honest: Google will happily take your advertising dollars. And if your account setup is lacking or your strategy isn't being optimized: those dollars may not be spent wisely. Our agency (recognized as a Google Premier Partner) focuses on cutting out wasted spend and growing your revenue through our search engine strategy. Ready to see what we can do for you?

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πŸ”₯ 250+ Clients With Proven Results

Our Approach to Bing Ads Management

As an organization that oversees $25M+ per year in search advertising spend for our clients: we are all about getting you more sales for your advertising dollars. With Bing, much like with Google Ads, we try to identify the most qualified leads or customers for your spend, maximizing your total ROI. Our approach to advertising on Bing involves:

The Strategy Behind the Results

Aligning on Search Engine Goals

We prioritize what you prioritize – and if you're like most of our clients, that's boosted ROI and revenue.

Identifying Opportunities

We'll use our tools and expertise to provide insights on the launch strategy and how we can approach Bing Ads.

Applying Strategy & Building Targets

If you have a Google Ads strategy already, we can export Google campaigns, import into Bing, and have you launched in no time.

Optimizing for Results

We don't just let Bing Ads run in the background – we're monitoring results on a daily basis and looking to get more efficient with our ad spend.

Finding Budget Caps

We'll help you determine the caps for Bing advertising spend, where opportunities still exist, and how to get a profitable return.

Our Process

Getting Started on Bing

We've worked with over 250 brands on their digital marketing strategy, and we'd welcome a chance to work with yours, too. If you're considering a move to AdShark for your Microsoft Ad management, here's a glimpse into the onboarding process:

Discovery Session

Research, Strategy & Account Setup

Copywriting & Asset Development

Tracking Implementation & Testing

Launch & Continuous Improvement

Ready to get started? Contact our team today!

Bing Ads Case Studies

You're sick of hearing from us. You'd rather hear from our clients. No hard feelings – just hard results. Take a look at some of the brands like yours that we've deployed Bing Ad strategy for:

Weave Got Maille

Weave Got Maille

WGM is an eCommerce retailer of custom chainmaille supplies and tools. Our work involved getting to a predictable and profitable ROI, and identifying scale through paid search.

Work Performed:

  • Bing Shopping Campaigns
  • Dynamic Search Ads
  • Responsive Search Ads

10x

ROAS on paid ads

502%

Increase in monthly revenue

328%

Increase in traffic

Office Sign Company

Office Sign Company

OSC is a sign manufacturer and retailer with both an eCommerce presence and a local brick-and-mortar sign store. Our work involved boosting their overall revenue through digital ad management.

Work Performed:

  • Bing Shopping Campaigns
  • Dynamic Search Ads
  • Responsive Search Ads

30%

Increase in online revenue

71%

Increase in Google Ads conversion value

4x

Return on ad spend from Bing Ads

FAQs – About Bing Ads Management

01 How do you bill for your ad management tiers on Bing?
We bill based on established ad spend tiers β€” when you get a free proposal from us, you’ll have a breakdown of our management fee rates based on your total ad spend.
02 How do you measure success on Bing Ads?
We look for metrics that indicate profitable sales and lead volume for each client. Typically, our cornerstone metrics of value are: CPA (and making sure it’s within your goals), total number of sales (or leads), and overall account-wide ROAS.
03 Do you do other PPC channels, in addition to Bing Ads?
Absolutely! We also focus on Google Ads and Amazon Ads. Outside of PPC, our team has a lot of experience with paid social channels and digital streaming ads too, and we’d be happy to talk through what overall investment would look like if you want us to manage more than just your Bing advertising.
04 What do you need in order to audit our Bing Ads account?
We would just need for you to add an email from our company to your account access settings β€” permitting us to view your Microsoft Ads account. Contact us to get started with your audit.
05 Which campaign types on Bing do you recommend for us?
For most eCommerce clients, we run a mix of Search and Shopping campaigns. For lead gen clients, it’s usually a mix of Search and Bing Local Listing Ads. We also have experience running video and display advertising through search channels like Bing/Microsoft, and we’d be happy to discuss the strategy that makes the most sense for your business.
06 What does the process look like to get started?
We begin with a proposal. From there (once signed), we would schedule a Discovery Meeting to get things started, and launch within 3 weeks.

OUR WORK

Check Out Some of Our Work

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Ready to chat?

Let's Build Your
Marketing Plan

We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!