Dakota Boys & Girls Ranch
The Ranch is a non-profit organization that utilized Spotify for hiring purposes – sharing audio messages that helped generate interest in positions at The Ranch.
Online Radio Work:
- Spotify Music Ads
- Spotify Podcast Ads
Podcast & Music Ad Agency
Spotify Ads. Pandora Ads. Online Radio Ads.
Ready to move on from traditional radio? Our team of digital strategists are experts in helping your brand reach new ears through Spotify Ads, Pandora Ads, and more. We'll help you earn placement on relevant podcast & music content, drive new traffic to your brand, and grow your customer base. Audio ads are a great place to generate interest & grow brand awareness, while online streaming platforms allow you the ability to track the results. And a team of Sharks to manage it all? Just imagine what podcast & music ads can do for you. Let's start the discussion!
🔥 250+ Clients With Proven Results
Book a FREE Online Radio Ad Consultation
Fill out the form & one of our sharks will be in touch shortly.
Our Approach to Online Radio Ad Management
If building more brand awareness is your goal, online radio can be a wonderful avenue to pursue. We've helped brands like yours get their message across through ads that are served between podcast and music content on Spotify, Pandora, and more. If you're looking for an uninterrupted opportunity to share what's special about your brand, online radio may just be the place. Our approach to managing these ads involves:
The Strategy Behind the Results
Building a Winning Launch Strategy
We’ll take a look at your brand and your goals and determine which channels, budgets, and targeting parameters are appropriate to launch with.
Developing Ad Creative
We’ll edit or produce your audio ad, develop a companion image (graphic) to go alongside it, fill in your headlines and CTAs, and make sure that you’re feeling great about the way your brand is represented.
Split-Testing Ads and Channels
Rather than going all in on one platform and ad type, we’ll do a variety of testing to help you optimize and find the right formula for getting your brand represented across music and podcast placements.
Tracking & Reporting of KPIs
We’ll set up custom URLs to track the impact of your ads on your website, and will also give you insights into how your creative is performing compared to our benchmarks.
Scale
Once we’ve hit a predictable and profitable ROAS target for your business – we start scaling. We look to increase our spend in winning campaigns and continue to deliver a cost-per-acquisition that helps your brand stay profitable while actively increasing customers and revenue.
Our Process
Getting Started with Music & Podcast Ads
We've worked with over 250 brands on their digital marketing strategy, and we'd welcome a chance to work with yours, too. If you're considering a move to AdShark for your online radio ad management, here's a glimpse into the onboarding process:
Step 1
Discovery Session
Step 2
Research, Strategy & Account Setup
Step 3
Creative Concepting & Development
Step 4
Tracking Implementation & Testing
Step 5
Launch & Continuous Improvement
Ready to get started? Contact our team today!
Online Radio Ad Case Studies
A lot of websites can sell well – we get it. You'd rather hear about the success stories we've had through music & podcast ads. That's why we included these:
Shotwell Floral
Shotwell Floral is a local florist and home garden business that utilized Spotify to promote seasonal deals and selling points to try shopping at their store in Fargo.
Online Radio Work:
- Spotify Music Ads
- Spotify Podcast Ads
University of Jamestown
University of Jamestown is a college in North Dakota that used Spotify Ads to promote their “Leadertown” event and drive more interest and ticket sales.
Online Radio Work:
- Spotify Music Ads
- Spotify Podcast Ads
FAQs – About Spotify Ad Management
01 How do you bill for your ad management with Spotify or Pandora Ads?
We charge a percentage fee based on your total ad spend. For most clients, that’s a 25% fee off the gross amount of your budget – so if your budget is $1,000, $750 would go to ad spend and $250 would go to AdShark’s management. Included in management is any ad editing + account setup and optimization + tracking and reporting.
02 How do you measure success of online radio ads?
While there are creative metrics such as clickthrough rate, completion rate and more – at the end of the day, most clients are curious about traffic that is being driven back to their website and how its impacting their sales growth. So, for some clients we’re utilizing custom promo codes or offers, and with others, we’re tracking click activity through Analytics with custom URLs.
03 Which online radio channels do you have access to?
The vast majority of online audio ads we run are on Spotify – which has a wide range of targeting parameters, great first party data on listeners, and a growing user base to get in front of. We also have run audio ads on Pandora. If you are interested in additional audio channels, we’re happy to explore whether those are a fit too!
04 What do you need in order to audit our existing podcast and music ads?
If you are able to provide us with examples of the audio ads you’re running (mp3 files to share), as well as any reports you have on the success of your ads, we can give you some creative thoughts, while also examining your results compared with our benchmarks.
05 How does your team handle the creative portion (recording & design) of audio ads?
If you have existing audio assets, we can edit them down to fit our desired script. Otherwise, we have the ability to use Spotify voice actors and supply scripts and direction to them, OR produce our own content for an added Creative Services fee – while designs are included at no cost.
06 What does the process look like to get started?
We begin with a proposal. From there (once signed), we would schedule a Discovery Meeting to get things started, and launch within 3 weeks.
Ready to chat?
Let's Build Your
Marketing Plan
We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!