Insights, Tips & Industry Trends
Stay ahead of the digital marketing curve with insights from our team.
Showing 121–132 of 224 articles.
Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to…
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a…
Do you know what products Google is featuring for generic searches in your shopping campaigns ? We ran into an issue with generic searches for our client and after minor tweaks to…
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on…
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks . So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if you’re…
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year . This compared…
As 2019 comes to a close, we start to look to the future. Not only are we facing a new year, but we are also venturing into a new decade. Marketing and technology move fast. So we…
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.…
![How To Set Up Google Customer Reviews In Shopify [No App Required]](https://cdn.sanity.io/images/e2elis1t/production/33fe6a6f328ffbaa8bc1c37615bd8f20e05c5cb6-1200x628.png?w=960&auto=format)
Ok, we all know how important online reviews are for consumers. Personally, it doesn’t matter if I’m buying an everyday purchase, like a coffee cup, or a large purchase like…
What's in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying…
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to jump…
It's Friday the 13th. Is anyone else locking their doors and hiding under the covers today? Asking for a friend…. Adding a Harvest Moon to an already spooky night means we should…
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