Insights, Tips & Industry Trends
Stay ahead of the digital marketing curve with insights from our team.
Showing 121–132 of 231 articles.
E-commerce stores have a lot of options when it comes to marketing their products. So why do many still rely on email marketing? Put simply—it works. Email delivers a strong…
BigCommerce websites need to stay ahead of their competition to stand out and cut through the noise. Experts are predicting that e-commerce retail purchases will rise from 14.1%…
Contrary to popular belief, marketing to Baby Boomers doesn’t only include sending direct mail pieces and advertising on Fox news. And understanding that generational marketing is…
Many brands in the past have ignored marketing to Gen X simply due to the fact that they are sandwiched between two large generations—the Boomers and Millennials . The issue with…
Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to…
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a…
Do you know what products Google is featuring for generic searches in your shopping campaigns ? We ran into an issue with generic searches for our client and after minor tweaks to…
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on…
We are excited to welcome Jake King to the AdShark crew! Jake joins us as a Digital Marketing Intern. As a Digital Marketing Intern, Jake will work with the PPC team to help…
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks . So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if you’re…
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year . This compared…
As 2019 comes to a close, we start to look to the future. Not only are we facing a new year, but we are also venturing into a new decade. Marketing and technology move fast. So we…
Ready to chat?
We don't have commission-based salespeople. We just have digital marketers who can provide you guidance. And hey, if it turns into a sale: great. But there won't be a commission. Did we mention that we don't sell like typical agencies that are built on commission structures? We think that's important to note. Fill out the form and we'll start working on your marketing plan together!
