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63 articles about google ads from the AdShark team.
Everything we've written about google ads.
Most conversations about Performance Max miss the point. TL;DR PMax doesn't have a performance problem—it has a configuration problem. Pick a conversion goal that reflects real…
Branded keyword campaigns in Google Ads are a staple for most account structures. They serve as a critical "defense strategy" to ensure that competitors don’t siphon traffic…
If you clicked on this blog post, there’s a chance you fall into 1 of 3 of these categories: You’ve run a PMax campaign and failed You want to run a PMax campaign You’re hesitant…
You’re running Google Ads, and you notice you’re getting clicks, but conversions are lagging. The issue may not be your ad, but your landing page. A high-converting landing page…
Are you unimpressed by your Google ad results? I hate to be the bearer of bad news, but Google Ads take time, elbow grease, and a sound strategy to work effectively. Not sure…
No matter the platform or the ad, you should be A/B testing your digital ads to see what objective works the best. If you’re new to the concept of A/B testing, let me introduce…
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a perfect world, and your business likely isn’t ready to jump in with that big…
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising…
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022 . In this blog we predicted a variety of happenings including: The growing influence of…
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s…
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts.…
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a…
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent . The excitement of company growth and opening a…
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about…
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can…
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general…
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social…
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find…
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their…
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid…
![Get More Customers With Google My Business [A Local Search Guide]](https://cdn.sanity.io/images/e2elis1t/production/46d554f6d8a5fb8f819d64788d60bf247094418c-1200x628.png?rect=129,0,942,628&w=600&h=400)
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My…
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few tactics…
Do you know what products Google is featuring for generic searches in your shopping campaigns ? We ran into an issue with generic searches for our client and after minor tweaks to…
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on…
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks . So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if you’re…
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year . This compared…
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.…
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to jump…
A roundup of this week's digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To…
A Roundup of this week's digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta…
If you listen closely you’re bound to hear a peculiar sound. That’s the sound of graphic designers and agency creatives gasping across the globe after Google Ads announced its…
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital…
The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion…
Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital…
In my previous blog titled "AdWords Bidding Strategies – What Your Competitors May Not Know," we covered bidding strategy and the key role it plays in your Ad Rank in Google…
What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google. It gives…
Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to…
Google ad extensions are AdWords features that allow you to add relevant information, links, and conversion points to your advertisements. Ad extensions can easily be dismissed as…
When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted…
Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You…
In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we'll look at the many options as well as the…
Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results.…
Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing. In this post we’ll take a look at some of…
When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google…
Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy…
Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…
After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed…
What's the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of…
Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account for but is,…
When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while…
Fundamental to any solid marketing strategy is understanding your customer base. In the world of analytics, this essentially boils down to the conclusions you can draw from the…
If you haven't realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers. There are various ways to incorporate remarketing…
Have you ever wished your ads could more accurately target users' exact search queries? Are you looking to sell dozens or hundreds of products but realize how impractical it would…
How does a marketing agency create an online marketing strategy? Where does one begin? With all of the different platforms like Adroll, Twitter, Adwords, Facebook, and Youtube,…
Mobile bid modifiers are one of the many advertising options in search advertising platforms such as Google Adwords and Bing Ads. With the rise of mobile search, mobile bid…
Google AdWords is one of the best platforms for inbound marketing. Google is the world's largest search engine in terms of traffic. When someone is searching for products or…
Do you know what your competitors are doing online? Would you like to find out? By using a competitive research tool, SEMrush , we can see what our clients' competitors are doing…
Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user's search query. The user's search query must be a match for one of the keywords you're…
If you’re predominately a Google search user, the thought of other search engines may never cross your mind. Google has a majority of the market share, and likewise that’s where…
Online advertising has seen some incredible growth over the last few years, and for good reason. This marketing industry not only allows advertisers to target specific searches…
Would you like to target online advertising to people who have visited your website, and more importantly to those who showed greater interaction and conversion signals?…
If you're a business owner running your own Google AdWords campaign, it may be easy to overlook syncing your AdWords data with your Google Analytics account. Take a few minutes to…
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