Blog Category
68 articles about paid social from the AdShark team.
Everything we've written about paid social.
Meta's Andromeda Algorithm & What It Means for Creative Strategy The algorithm was always using creative as a signal. Now it's doing it at a scale most ad accounts aren't built…
A Social Hour & Social Hour - Speaker Recap At our social media seminar last month, Gavin Longthorne, Strategy Lead at AdShark, spoke about how to make Meta Ads work for your…
Recently, our team has been having some internal debate on the question: Is UGC (user-generated content) dead? Though that question may be a bit dramatic: there's no doubt that…
We’ve all seen it: the dreaded ‘creative fatigue’ signal in Meta Ads Manager. Before understanding what it means, it can be anxiety-inducing to look at. What’s wrong with my ad…
Everyone in the digital advertising world knows that Meta has been able to sneak in new, unwanted restrictions and AI optimizations slowly throughout the past few years. From…
Digital ads have taken the world by storm, and there’s a new wave of video content that’s changing how we go about advertising. Whether you’re scrolling on social media, watching…
No matter the platform or the ad, you should be A/B testing your digital ads to see what objective works the best. If you’re new to the concept of A/B testing, let me introduce…
If you’re running meta ads , you’re probably aware that they push hard for you to use the new AI automations that can help guide you when creating new campaigns. Although these…
Looking to track offline sales from Facebook or Instagram? If you’re running Meta ads , you probably notice a limit on the conversions you can track. But did you know you can…
Soft pastels, fresh flowers and a magical bunny who leaves baskets full of goodies can only mean one thing: it’s springtime. We’re hopping into Easter in this week’s blog with a…
With the rise of TikTok, Instagram Reels, and YouTube Shorts, it’s clear which way the industry is trending: shorter. Short-form video is king in 2024, and part of the reason is…
My fellow social media managers likely remember the days of #putting #hashtags #in #every #bit #of #contentmarketing when they first started posting. Nowadays, brands and…
Linus Pauling once said, “the best way to have a good idea is to have a lot of ideas.” Yeah, I guess . But as advertisers, we’d rather have a lot of good ideas. And that begins…
As the holiday season approaches, so does the opportunity for your business to tap into social media advertising to grow your sales! If you’re a beginner navigating the digital…
It’s a question I’ve received from hundreds of business owners. Which social media platforms should my business be on? The only question I hear even more regularly is the one that…
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a perfect world, and your business likely isn’t ready to jump in with that big…
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising…
Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer…
This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to…
2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are…
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022 . In this blog we predicted a variety of happenings including: The growing influence of…
For digital marketers like us, it’s the most wonderful time of the year! Websites glisten and customers listen to hear the sales bells ringing through their digital marketing…
Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising ,…
The political season is upon us again. Between local, state, and national elections that will be taking place this Fall, there are a multitude of candidates vying for your vote;…
Planning an event is tiresome. Between coordinating with vendors, staging decisions, and other logistical challenges, it’s common for things to slip through the cracks. No wonder…
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s…
Ah, the dreaded spring cleaning. Growing up in the midwest, April meant power-washing window screens, bleaching floors, and dusting shelves. As a digital marketer, a new need for…
I used to think I was a better digital marketer than I was. You only know what you know, right? For me, I knew organic content. My first marketing experience came as a 20-year-old…
On Thursday, our community will be taking part in a statewide fundraising campaign called Giving Hearts Day . Giving Hearts Day is an annual event that has raised over $112…
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts.…
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a…
Growing up, family movie nights typically lasted 5 hours. The first three hours were spent researching and debating what to watch, and the final two were spent watching the film.…
My experience with Black Friday dates back to my first year working as a cashier at Target. I was 16 years old, had been hired just a month prior, and was completely and utterly…
My routine as a content marketer looks pretty similar every Friday afternoon. As I schedule out our following week’s posts, I visit the National Day Calendar to see if there are…
You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but…
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent . The excitement of company growth and opening a…
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about…
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can…
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social…
I’m not sure it would have been possible to script up a more challenging year for businesses in the health & wellness industry. A global pandemic has thrown a wrench into…
Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers . And while it's…
Marketing isn't a one-off attempt. You can't feasibly expect to target an audience once and land them every time. That's why Facebook remarketing works so well, especially for…
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few tactics…
Despite Facebook’s loss of users during the past few years, it’s still the number one social media channel that sees 76% of its users access it daily . And because Facebook page…
During this unprecedented time, everyone is having to find new ways of connecting, building relationships and even finding necessities. And business owners are now having to…
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a…
What's in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying…
Facebook Dynamic Product Ads • Facebook Pixel • Facebook Feed • Abandoned Cart Ads • BigCommerce BigCommerce has a built-in integration for the Facebook pixel but unfortunately…
A roundup of this week's digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To…
A Roundup of this week's digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta…
There are more than 3 billion active users on social media and 11 new social profiles created every second . Facebook still dominates with more than 2 billion active monthly…
Using Facebook and Instagram advertising is an easy and effective way to reach new audiences. Through dynamic ads you can provide highly relevant content and allow users to shop…
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital…
Not to be confused with an event to celebrate a special occasion, Facebook events are actions that happen on your website, either as a result of Facebook ads (paid) or organic…
Did you know you might be missing out on a key ecommerce marketing opportunity to reach a warm audience on Facebook? In our guide to Facebook Ads Custom Audiences, we discuss how…
Facebook recently launched a new feature to allow eCommerce companies to update their product catalog using the Facebook pixel. While this can be super useful it’s important to be…
Interested in learning about how to effectively add emojis to your Facebook ads? Read on to learn some tips on how to use them, when and when not to use them. Remember when the…
When it comes to digital advertising, there are plenty of options to choose from. Deciding the correct platform for you or your client’s business is extremely important. Each…
Say goodbye to Facebook organic reach and hello to permanent paid reach? Facebook is currently testing its BIGGEST potential algorithm change to date. In honor of Halloween, we…
Now that the holidays have ended, savvy marketers are looking to the new year to see what the marketing trends will be, including the trends in paid social advertising.…
Facebook offer Claims allows businesses to create an offer that can be claimed on Facebook and used in physical stores, online stores or both. These offers show when they expire,…
How do you measure the quality of a Facebook fan? When it comes to Facebook fans, quality beats quantity every time. Most businesses' strategy for Facebook fans is "more fans +…
Facebook and Twitter haven't just made it easier to connect, they've made it easier to recruit qualified people for your business. Facebook and Twitters advanced targeting options…
Growth of your mobile app isn’t only influenced by having a great product, but also by marketing and growing your user base. In this article, we’ll be discussing the basics of…
Mark Zuckerberg has created an advertising platform that is the most targeted in the world, the type of targeting that advertisers could only dream about before Facebook. How Does…
Most business leaders don't understand the connection between ROI and social media, which is too bad because it's like everything else in the world. Social media is the tool.…
Many things truly connect humanity. Television, radio, and newspapers have all made our world smaller and information more accessible. However, none have had the impact of…
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